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features
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support

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Description

Later Influence offers comprehensive solutions for managing relationships, automating workflows, and measuring the effectiveness of integrated marketing programs across influencer, advocacy, referral, and loyalty strategies, catering to various marketing functions and touchpoints. Our unique approach to influencer marketing enables the activation of diverse influencer types throughout the customer experience journey. By partnering with both Macro- and Micro-Influencers, we produce authentic content, including social media posts, blog entries, images, voiceovers, and videos. We also empower Micro-Influencers, Advocates, and Referrers to promote content and retail sites to their followers using trackable referral links and promotional codes. Additionally, we engage these influencers to review products or services and gather valuable feedback through surveys for research purposes. Furthermore, we incentivize Advocates, Referrers, and Loyalists with rewards such as product samples, discount codes, or loyalty points, which are contingent on their content creation and activation results, fostering a robust and mutually beneficial partnership. This comprehensive model not only enhances brand visibility but also strengthens community engagement and loyalty.

Description

Customers, employees, ambassadors, and brand advocates all play a crucial role as micro-influencers, utilizing user-generated content (UGC) to generate greater awareness and engagement compared to conventional published posts. UGC is also held in higher regard than owned content, advertisements, and traditional influencers due to its perceived trustworthiness. The most reliable and high-quality content often originates from individuals who are directly connected to your brand. By automating outreach to thousands of customers and micro-influencers, you can establish programs that encourage fans to produce engaging content about your brand. Furthermore, automating rewards for those who create social media content can start with your most valuable asset—your customers. Expanding brand ambassador initiatives enables you to leverage content generated by both micro-influencers and nano-influencers. Identifying customers who act as micro and nano-influencers, and motivating them to produce genuine and organic brand content, can significantly amplify your marketing efforts. Additionally, integrating LoudCrowd into your existing workflow is a straightforward process that enhances your outreach and engagement strategy. Such integration not only streamlines your efforts but also maximizes the potential of your brand’s community.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

BigCommerce
Facebook
HubSpot CRM
HubSpot Customer Platform
Instagram
Klaviyo
Later Social
Magento
Mailchimp
Refersion
Shopify
TikTok
Yotpo

Integrations

BigCommerce
Facebook
HubSpot CRM
HubSpot Customer Platform
Instagram
Klaviyo
Later Social
Magento
Mailchimp
Refersion
Shopify
TikTok
Yotpo

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$199 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Later

Founded

2014

Country

Canada

Website

later.com/influencer-marketing-platform/

Vendor Details

Company Name

LoudCrowd

Country

United States

Website

loudcrowd.com

Product Features

Influencer Marketing

CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring

Product Features

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