Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Later Influence offers comprehensive solutions for managing relationships, automating workflows, and measuring the effectiveness of integrated marketing programs across influencer, advocacy, referral, and loyalty strategies, catering to various marketing functions and touchpoints. Our unique approach to influencer marketing enables the activation of diverse influencer types throughout the customer experience journey. By partnering with both Macro- and Micro-Influencers, we produce authentic content, including social media posts, blog entries, images, voiceovers, and videos. We also empower Micro-Influencers, Advocates, and Referrers to promote content and retail sites to their followers using trackable referral links and promotional codes. Additionally, we engage these influencers to review products or services and gather valuable feedback through surveys for research purposes. Furthermore, we incentivize Advocates, Referrers, and Loyalists with rewards such as product samples, discount codes, or loyalty points, which are contingent on their content creation and activation results, fostering a robust and mutually beneficial partnership. This comprehensive model not only enhances brand visibility but also strengthens community engagement and loyalty.
Description
Customers, employees, ambassadors, and brand advocates all play a crucial role as micro-influencers, utilizing user-generated content (UGC) to generate greater awareness and engagement compared to conventional published posts. UGC is also held in higher regard than owned content, advertisements, and traditional influencers due to its perceived trustworthiness. The most reliable and high-quality content often originates from individuals who are directly connected to your brand. By automating outreach to thousands of customers and micro-influencers, you can establish programs that encourage fans to produce engaging content about your brand. Furthermore, automating rewards for those who create social media content can start with your most valuable asset—your customers. Expanding brand ambassador initiatives enables you to leverage content generated by both micro-influencers and nano-influencers. Identifying customers who act as micro and nano-influencers, and motivating them to produce genuine and organic brand content, can significantly amplify your marketing efforts. Additionally, integrating LoudCrowd into your existing workflow is a straightforward process that enhances your outreach and engagement strategy. Such integration not only streamlines your efforts but also maximizes the potential of your brand’s community.
API Access
Has API
No
API Access
Has API
No
Integrations
BigCommerce
No
Facebook
No
HubSpot CRM
No
HubSpot Customer Platform
No
Instagram
No
Klaviyo
No
Later Social
Yes
LoyaltyLion
No
Magento
No
Mailchimp
No
Integrations
BigCommerce
Yes
Facebook
Yes
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
Instagram
Yes
Klaviyo
Yes
Later Social
No
LoyaltyLion
Yes
Magento
Yes
Mailchimp
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$199 per month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Later
Founded
2014
Country
Canada
Website
later.com/influencer-marketing-platform/
Vendor Details
Company Name
LoudCrowd
Country
United States
Website
loudcrowd.com
Product Features
Influencer Marketing
CRM
No
Campaign Management
No
Faceted Search / Filtering
No
Influencer Discovery
No
Payment Tracking
No
ROI Tracking
No
Social Media Monitoring
No