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ease
features
design
support

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Description

Keen is shaping the future of marketing mix by providing a comprehensive system that integrates both historical analysis and forward-looking, prescriptive planning, ensuring that marketers can continually refine their spending decisions across various channels while linking them to financial outcomes. This enables businesses to quickly adopt data-driven strategies and incorporate new information on the fly. With Keen’s marketing elasticity engine, users can explore all available channels, including those previously untested, allowing for informed scenario planning that aligns with both financial objectives and risk management. When considering marketing metrics, one often thinks of marketing mix models or multi-touch attribution methods to assess past effectiveness. However, the challenge lies in identifying the best opportunities for future initiatives, particularly in uncharted channels or during times of significant uncertainty, such as during a pandemic. Keen’s SaaS platform empowers users to forecast future performance accurately across all channels, enabling them to make wiser, growth-oriented decisions. This innovative approach not only enhances strategic planning but also helps marketers navigate the complexities of an ever-evolving market landscape.

Description

In contemporary marketing environments, teams collaborate to strategize, organize, create, and amplify remarkable content. They align their approaches and outputs using structured planning tools, allowing for a smooth transition into the content creation phase. Additionally, they design and develop customer engagement and retention pathways throughout the entire customer journey. Teams can plan and create timeless content while previewing it effectively across more than ten different platforms. By visualizing interconnected elements, such as a related Facebook ad campaign or a cohesive newsletter, they can enhance their marketing efforts. Moreover, they can craft engaging narratives that span multiple channels centered around significant launch events. By utilizing interactive prototypes, they can reduce review times and hasten quality assurance, facilitating easy visualization, sharing, and discussion of ongoing projects. Furthermore, they can securely organize tasks and control permissions within distinct team environments, ensuring that all members can collaborate efficiently while maintaining confidentiality. This comprehensive approach not only boosts productivity but also fosters creativity and innovation among team members.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Airbyte
Desktop.com
Facebook
Facebook Ads
Instagram
Instagram Ads
Klaviyo
LinkedIn
Meta Ads
MetaRouter
Quickwork
Stripe
WhatsApp
X (Twitter)

Integrations

Airbyte
Desktop.com
Facebook
Facebook Ads
Instagram
Instagram Ads
Klaviyo
LinkedIn
Meta Ads
MetaRouter
Quickwork
Stripe
WhatsApp
X (Twitter)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$8 per user per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Keen Decision Systems

Founded

2010

Country

United States

Website

keends.com

Vendor Details

Company Name

Plot

Website

www.withplot.com

Product Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Business Performance Management

Ad Hoc Reports
Ad hoc Analysis
Budgeting & Forecasting
Consolidation / Roll-Up
Dashboard
Key Performance Indicators
Predictive Analytics
Qualitative Analysis
Quantitative Analysis
Scorecarding
Strategic Planning

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Statistical Analysis

Analytics
Association Discovery
Compliance Tracking
File Management
File Storage
Forecasting
Multivariate Analysis
Regression Analysis
Statistical Process Control
Statistical Simulation
Survival Analysis
Time Series
Visualization

Product Features

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

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