Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Kana is an innovative marketing platform that empowers teams to convert disjointed marketing data into timely decisions and quantifiable business results. By integrating data throughout the marketing landscape, it consolidates information that is typically scattered across various tools and uncovers emerging patterns, risks, behavioral cues, and opportunities. The platform provides recommendations and implements next-best actions, eliminating the need for manual speculations with decisions grounded in data aimed at enhancing performance. Serving as a marketing operating layer, Kana interfaces with email services, advertising platforms, CRMs, spreadsheets, and other software, utilizing AI agents to synchronize data and actions seamlessly. Unlike traditional generative AI that merely responds to user queries, its agents are designed to pursue objectives, orchestrate complex workflows, analyze signals in real-time, and carry out actions throughout the marketing infrastructure, thus enabling a more cohesive and efficient marketing strategy. This holistic approach ensures that teams can navigate their marketing efforts with greater agility and insight.
Description
Minerva serves as an AI-driven marketing platform tailored for leaders and teams within both consumer and B2B brands. Its advanced tools integrate a company's proprietary customer data with Minerva’s consumer insights to enhance records, standardize target audiences, and reveal various customer attributes and segments. Users are empowered to inquire about their audiences and marketing campaigns, evaluate performance metrics and funnels, and leverage AI agents to formulate hypotheses, outline campaign strategies and creative briefs, as well as organize activations across various channels like advertising, direct mail, and customer engagement. Furthermore, the platform facilitates measurement, reporting, and streamlined data workflows for enterprise-level teams utilizing its data and identity solutions. Designed with the goal of aiding marketers in comprehending consumer behavior, strategizing and executing campaigns, and assessing outcomes, the available functionalities and linked channels may vary based on individual configurations. With its comprehensive offerings, Minerva stands out as a vital tool for marketing professionals aiming to optimize their initiatives.
API Access
Has API
No
API Access
Has API
Yes
Screenshots View All
No images available
Integrations
Google Ads
Yes
HubSpot CRM
Yes
Salesforce
Yes
Amazon Web Services (AWS)
Yes
Braze
No
Claude
No
Customer.io
No
Google Cloud Platform
Yes
Iterable
No
LiveRamp
Yes
Integrations
Google Ads
Yes
HubSpot CRM
Yes
Salesforce
Yes
Amazon Web Services (AWS)
No
Braze
Yes
Claude
Yes
Customer.io
Yes
Google Cloud Platform
No
Iterable
Yes
LiveRamp
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
The Growth tier for 50,000 records under management is $12,000 per year with annual billing, or $14,400 per year billed monthly ($1,200 per month); a 12-month commitment applies. Additional records are listed at $0.24 each. Enterprise pricing is custom.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Kana
Founded
2025
Country
United States
Website
www.kana.ai/
Vendor Details
Company Name
Minerva BI
Founded
2023
Country
United States
Website
www.minerva.io
Product Features
Product Features
Alternatives
Alternatives
No Alternatives