Compare KMC vs. PoweredLocal

Klustera Marketing Cloud offers a platform to boost revenue, gain business insights, and target specific audiences right at your point of sale. You can track and analyze the indicators of your business's success. Local Analytics operates continuously, providing a comprehensive market analysis that reveals the profiles and preferences of your visitors, such as the frequency of their visits, their preferred brands, and even their device types, all while maintaining anonymity and capturing data on 90% of individuals. This tool enables you to cultivate loyalty among your most valuable customers and even those who may be on the verge of leaving. Utilize the QE feature to delve into customer profiles, identifying those who contribute the most to your profitability by segmenting them based on factors like purchasing power and shopping habits. By leveraging the traffic you already have, you can achieve superior business outcomes with the help of KMC Manager, which transcends a typical Wi-Fi manager by allowing you to send tailored promotions and advertisements before, during, and after your clients' visits, ultimately enhancing their experience and your revenue.

Are you interested in identifying the visitors to your venues? PoweredLocal transforms your physical foot traffic into comprehensive digital profiles that include contact details, seamlessly integrating this information into your current marketing and CRM systems instantly. With our advanced Wi-Fi solution, you can effortlessly encourage customers to opt-in, granting you a full perspective on your audience. Over 2.5 million individuals have already opted for Wi-Fi access at our partner locations, creating a pool of potential customers for your business. Each visitor who spends time at your establishment becomes a valuable target for outreach. Our platform ensures accurate email and phone number validation to eliminate unreliable data, while also offering customizable login fields to capture essential information. By easily facilitating the opt-in process for everyone connecting to your Wi-Fi, you can confirm their contact details, ensuring your communications reach the right people. Furthermore, PoweredLocal enables you to monitor customer presence in your store and provides the capability to send this information to platforms like Facebook/Instagram Custom Audience and Google Customer Match, enhancing your marketing strategies. This insight not only helps you understand customer behavior but also empowers you to tailor your offerings to meet their needs.