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Description
By leveraging extensive retail data and over ten years of experience examining how influencer-generated content affects both online and in-store sales, we have consistently demonstrated that influencers serve as a powerful means to boost purchases, enhance brand awareness and engagement, and foster profitable growth for companies. Inmar Intelligence extends beyond being a mere Influencer Marketing provider; we offer vital tools and platforms to numerous leading retailers across the nation while linking these critical touchpoints to a unified data system. As pioneers in the field, Inmar Intelligence was the first to implement Cost-Per-View (CPV) pricing for Influencer Marketing campaigns, enabling partners to pay solely for verified views of content created by influencers. With our innovative CPV+ model, we take this concept further, allowing brands to specifically target known retail shoppers with influencer-generated content. Additionally, we help businesses pinpoint the most compelling storylines for their influencer campaigns and identify the audiences that are most likely to engage positively with these messages, thus optimizing marketing strategies for better results.
Description
Later Influence offers comprehensive solutions for managing relationships, automating workflows, and measuring the effectiveness of integrated marketing programs across influencer, advocacy, referral, and loyalty strategies, catering to various marketing functions and touchpoints. Our unique approach to influencer marketing enables the activation of diverse influencer types throughout the customer experience journey. By partnering with both Macro- and Micro-Influencers, we produce authentic content, including social media posts, blog entries, images, voiceovers, and videos. We also empower Micro-Influencers, Advocates, and Referrers to promote content and retail sites to their followers using trackable referral links and promotional codes. Additionally, we engage these influencers to review products or services and gather valuable feedback through surveys for research purposes. Furthermore, we incentivize Advocates, Referrers, and Loyalists with rewards such as product samples, discount codes, or loyalty points, which are contingent on their content creation and activation results, fostering a robust and mutually beneficial partnership. This comprehensive model not only enhances brand visibility but also strengthens community engagement and loyalty.
API Access
Has API
No
API Access
Has API
No
Integrations
Later Social
No
Workers by Delos
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Inmar Intelligence
Founded
1980
Country
United States
Website
www.inmar.com/solutions/retail-cloud/brand/influencer-solutions
Vendor Details
Company Name
Later
Founded
2014
Country
Canada
Website
later.com/influencer-marketing-platform/
Product Features
Influencer Marketing
CRM
No
Campaign Management
No
Faceted Search / Filtering
No
Influencer Discovery
No
Payment Tracking
No
ROI Tracking
No
Social Media Monitoring
No
Product Features
Influencer Marketing
CRM
No
Campaign Management
No
Faceted Search / Filtering
No
Influencer Discovery
No
Payment Tracking
No
ROI Tracking
No
Social Media Monitoring
No
