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Average Ratings 0 Ratings

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ease
features
design
support

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Description

Infor Omni-channel Campaign Management acts as a unified marketing database solution designed for the strategic planning, implementation, and assessment of permission-based marketing initiatives across various channels. Enhance customer engagement and foster loyalty through a user-friendly, all-encompassing, and adaptable platform that empowers you to respond from any device while delivering immediate insights. Achieve greater precision in targeting your audience by developing queries and segmentation strategies that leverage demographic and transactional information, campaign histories, model scores, and additional criteria to showcase the most appealing offers. Utilizing sophisticated data mining techniques, this solution employs profiles, influences, trends, Bayes probabilities, and cluster analysis to generate scoring metrics. Furthermore, the analytics are presented in a straightforward interface equipped with drill-down features, allowing for in-depth exploration of data within an OLAP reporting framework, ensuring users can gain valuable insights effortlessly. This comprehensive approach not only streamlines campaign management but also enhances overall marketing effectiveness.

Description

Elevate your customer engagement strategy with an innovative omni-channel marketing solution that goes beyond the ordinary. With TouchpointMX, you can not only delight your customers but also assess the effectiveness of your campaigns and boost your revenue. Transform occasional buyers into dedicated brand advocates while optimizing your return on investment. Merge the adaptability of personalized emails with advanced automated segmentation to create targeted communication. Move away from standard monthly newsletters and adopt dynamic, sophisticated messaging that reduces the sales cycle, enhances customer loyalty, and fosters repeat purchasing behavior through TouchpointMX. Furthermore, extend your reach directly to customers via SMS, ensuring your content is readily accessible. The platform also offers customizable surveys, including NPS collection and multi-choice questionnaires, designed to gather essential feedback tailored to your specific needs, thus enabling you to enhance both your business performance and customer experience significantly. By leveraging these tools, you can not only meet the expectations of your clients but also exceed them, paving the way for sustained growth and success.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Infor

Founded

2002

Country

United States

Website

www.infor.com/products/customer-experience-suite/omni-channel-campaign-management

Vendor Details

Company Name

Touchpoint Group

Founded

2001

Country

New Zealand

Website

www.touchpointmx.com

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Product Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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