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Description

Impact Engine was established in 2012 as an accelerator fund aimed at discovering and supporting promising entrepreneurs who are launching ventures capable of generating both significant financial gains and beneficial social outcomes. Following its inception, Impact Engine successfully raised additional accelerator funds in 2013 and 2014, all dedicated to investing in companies at the pre-seed stage. Throughout these three fundraising efforts, Impact Engine assembled a diverse portfolio consisting of 23 innovative companies. Our vision centers on channeling increased capital into a sector where financial success is intertwined with positive social and environmental results. We manage investment funds for both institutions and individual investors that focus on for-profit businesses with a positive impact in private markets, and we strive to foster a community dedicated to advancing the field of impact investing. Ultimately, we are an investment firm committed to transforming the financial landscape by aligning capital with initiatives that yield beneficial social and environmental impacts. This commitment not only enhances the potential for profit but also contributes to a more sustainable future.

Description

TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return? Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales. All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue. Trusted by over 150 European advertisers, including major retail and e-commerce brands.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

AT Internet
Adobe Analytics
Awin
Connexity
Criteo
Daisycon
Facebook
Google Ad Manager
Google Analytics
Google Data Studio
Google Marketing Platform
Instagram
Kelkoo Group
Microsoft Power BI
Pinterest
RTB House
SaleCycle
Salesforce
Slack
Tradedoubler

Integrations

AT Internet
Adobe Analytics
Awin
Connexity
Criteo
Daisycon
Facebook
Google Ad Manager
Google Analytics
Google Data Studio
Google Marketing Platform
Instagram
Kelkoo Group
Microsoft Power BI
Pinterest
RTB House
SaleCycle
Salesforce
Slack
Tradedoubler

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

1500€/month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Impact Engine

Founded

2011

Country

United States

Website

www.theimpactengine.com

Vendor Details

Company Name

TrackAd

Founded

2015

Country

France

Website

www.trackad.ai/

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Alternatives

Alternatives

Impact Investor Tool Reviews

Impact Investor Tool

Impact Institute
Impact Toolkit Reviews

Impact Toolkit

The Global Impact Investing Network
ROIVENUE Reviews

ROIVENUE

ROIVENUE™
SVX Reviews

SVX

Social Venture Connexion