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Description

Impact Engine was established in 2012 as an accelerator fund aimed at discovering and supporting promising entrepreneurs who are launching ventures capable of generating both significant financial gains and beneficial social outcomes. Following its inception, Impact Engine successfully raised additional accelerator funds in 2013 and 2014, all dedicated to investing in companies at the pre-seed stage. Throughout these three fundraising efforts, Impact Engine assembled a diverse portfolio consisting of 23 innovative companies. Our vision centers on channeling increased capital into a sector where financial success is intertwined with positive social and environmental results. We manage investment funds for both institutions and individual investors that focus on for-profit businesses with a positive impact in private markets, and we strive to foster a community dedicated to advancing the field of impact investing. Ultimately, we are an investment firm committed to transforming the financial landscape by aligning capital with initiatives that yield beneficial social and environmental impacts. This commitment not only enhances the potential for profit but also contributes to a more sustainable future.

Description

TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return? Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales. All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue. Trusted by over 150 European advertisers, including major retail and e-commerce brands.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

AT Internet No 
Criteo No 
Daisycon No 
Facebook No 
Google Ad Manager No 
Google Ads No 
Google Analytics No 
Google Marketing Platform No 
Instagram No 
Kelkoo Group No 
LinkedIn No 
Microsoft Power BI No 
MixCommander No 
RTB House No 
Snapchat No 
TikTok No 
Tradedoubler No 
Tripadvisor No 
YouTube No 
trivago No 

Integrations

AT Internet Yes 
Criteo Yes 
Daisycon Yes 
Facebook Yes 
Google Ad Manager Yes 
Google Ads Yes 
Google Analytics Yes 
Google Marketing Platform Yes 
Instagram Yes 
Kelkoo Group Yes 
LinkedIn Yes 
Microsoft Power BI Yes 
MixCommander Yes 
RTB House Yes 
Snapchat Yes 
TikTok Yes 
Tradedoubler Yes 
Tripadvisor Yes 
YouTube Yes 
trivago Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

1500€/month
Basic
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Impact Engine

Founded

2011

Country

United States

Website

www.theimpactengine.com

Vendor Details

Company Name

TrackAd

Founded

2015

Country

France

Website

www.trackad.ai/

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management Yes 
Multi-Campaign Yes 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking No 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Alternatives

Alternatives

Impact Investor Tool Reviews

Impact Investor Tool

Impact Institute
Impact Toolkit Reviews

Impact Toolkit

The Global Impact Investing Network
ROIVENUE Reviews

ROIVENUE

ROIVENUE™
SVX Reviews

SVX

Social Venture Connexion