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Description

IDVx represents the pioneering solution from Infillion that delivers scalable and measurable premium interactive video, including shoppable advertisements, across various platforms such as CTV, desktop, and mobile devices. This innovative offering eliminates the need for advertisers to choose between high-impact creative content and efficient programmatic scaling. Leveraging Infillion’s top-tier interactive creative capabilities along with TrueX's extensive history of over 12 years in performance excellence, which includes significant metrics for attention, brand lift, and conversion, IDVx sets a new benchmark for video engagement in the industry. Designed specifically for digital and video marketers focused on key performance indicators throughout all stages of the purchasing process, IDVx enhances campaigns to boost brand lift and purchase intent, achieving impressive metrics such as a 2% interaction rate and over 90% video completion rate benchmarks, in addition to favorable CPA figures. Moreover, this groundbreaking solution is positioned to redefine how advertisers engage consumers through interactive video content.

Description

Cinema8 offers a comprehensive suite of interactive video solutions tailored to meet the diverse needs of both businesses and individuals in the realm of video technology. This platform serves as an all-in-one solution for various video projects, providing an innovative experience through features such as video management, hosting, interactive content with user-friendly drag-and-drop tools, personalization, editing, storytelling, and analytics. With options for creating video portals and enterprise tubes, Cinema8 enhances engagement through advanced metrics and analytics. The platform boasts a robust API designed to cater to the specific requirements of your organization and its clientele while facilitating the development of interactive video solutions. Whether integrating into a web application, mobile app, or service, Cinema8's interactive videos can seamlessly enhance your business processes. Furthermore, all Cinema8 APIs utilize the OAuth 2.0 protocol, ensuring secure authentication and authorization for various applications, including web servers and mobile clients, while also accommodating limited-input devices. By employing these standards, Cinema8 ensures that users have a secure and straightforward experience in utilizing its interactive video capabilities.