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Description
IDVx represents the pioneering solution from Infillion that delivers scalable and measurable premium interactive video, including shoppable advertisements, across various platforms such as CTV, desktop, and mobile devices. This innovative offering eliminates the need for advertisers to choose between high-impact creative content and efficient programmatic scaling. Leveraging Infillion’s top-tier interactive creative capabilities along with TrueX's extensive history of over 12 years in performance excellence, which includes significant metrics for attention, brand lift, and conversion, IDVx sets a new benchmark for video engagement in the industry. Designed specifically for digital and video marketers focused on key performance indicators throughout all stages of the purchasing process, IDVx enhances campaigns to boost brand lift and purchase intent, achieving impressive metrics such as a 2% interaction rate and over 90% video completion rate benchmarks, in addition to favorable CPA figures. Moreover, this groundbreaking solution is positioned to redefine how advertisers engage consumers through interactive video content.
Description
Craft engaging and interactive customer experiences, known as Snaks™, to captivate viewers while revealing fresh insights and perspectives through Snakker™. As customer preferences evolve, traditional marketing and sales approaches that rely on lengthy campaign cycles are becoming obsolete—markets are dynamic, and information is everywhere. With social media platforms capturing the majority of attention, businesses and brands are in a race to adapt to the media trends demanded by their audiences. Today’s consumers favor content that is concise, relevant, and produced by trusted individuals, presented in formats that are easy to digest and rewarding. Unfortunately, many marketing teams and agencies still prioritize perfection over speed, aesthetics over meaning, and celebrity over authenticity, resulting in slow and costly outcomes. Unlike the typical approach of sharing videos, recorded presentations, or linear media, Snakker™ offers a platform designed for genuine interaction. By incorporating advanced Cues™ into your Snak™, you can foster deeper engagement with your audience and enhance the overall experience. This shift towards interactive content not only meets the demands of modern consumers but also empowers brands to connect in more meaningful ways.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/media/idvx/
Vendor Details
Company Name
Snakker
Founded
2020
Country
Denmark
Website
snakker.io
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
