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Description
IDVx represents the pioneering solution from Infillion that delivers scalable and measurable premium interactive video, including shoppable advertisements, across various platforms such as CTV, desktop, and mobile devices. This innovative offering eliminates the need for advertisers to choose between high-impact creative content and efficient programmatic scaling. Leveraging Infillion’s top-tier interactive creative capabilities along with TrueX's extensive history of over 12 years in performance excellence, which includes significant metrics for attention, brand lift, and conversion, IDVx sets a new benchmark for video engagement in the industry. Designed specifically for digital and video marketers focused on key performance indicators throughout all stages of the purchasing process, IDVx enhances campaigns to boost brand lift and purchase intent, achieving impressive metrics such as a 2% interaction rate and over 90% video completion rate benchmarks, in addition to favorable CPA figures. Moreover, this groundbreaking solution is positioned to redefine how advertisers engage consumers through interactive video content.
Description
Playable Factory is a cutting-edge marketing platform that offers innovative interactive and playable advertising solutions aimed at boosting user acquisition across various marketing strategies. We specialize in crafting captivating 2D and 3D playable ads tailored for mobile games, applications, and brands. By incorporating interactive videos and end cards, we provide an extra layer of engagement following standard 15-30 second video ads, allowing users to experience the features and aesthetics of the applications or websites firsthand. With Gearbox, you can effortlessly design and refine your own playable ads, viewing all your iterations in one convenient location. These ads are primed for deployment across prominent ad networks. You can monitor user interactions and gain valuable insights into potential customers, all through a user-friendly interface that requires no programming skills. Personalize every aspect of your ads, including visual elements, levels, environments, characters, and much more! The possibilities are endless, enabling you to create a myriad of unique playable versions for your game or application, thus enhancing your marketing capabilities significantly. Ultimately, Playable Factory empowers marketers to engage users more effectively than ever before.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/media/idvx/
Vendor Details
Company Name
Playable Factory
Country
Turkey
Website
playablefactory.com
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Product Features
Gamification
Badge Management
Collaboration Tools
Contest Management
Feedback Management
For Call Centers
For Developers
For Education
For Onboarding
For Sales
Goal Setting / Tracking
Leaderboards / Activity Tracking
Performance Metrics
Rewards Management
