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ease
features
design
support

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Description

IDVx represents the pioneering solution from Infillion that delivers scalable and measurable premium interactive video, including shoppable advertisements, across various platforms such as CTV, desktop, and mobile devices. This innovative offering eliminates the need for advertisers to choose between high-impact creative content and efficient programmatic scaling. Leveraging Infillion’s top-tier interactive creative capabilities along with TrueX's extensive history of over 12 years in performance excellence, which includes significant metrics for attention, brand lift, and conversion, IDVx sets a new benchmark for video engagement in the industry. Designed specifically for digital and video marketers focused on key performance indicators throughout all stages of the purchasing process, IDVx enhances campaigns to boost brand lift and purchase intent, achieving impressive metrics such as a 2% interaction rate and over 90% video completion rate benchmarks, in addition to favorable CPA figures. Moreover, this groundbreaking solution is positioned to redefine how advertisers engage consumers through interactive video content.

Description

PlayFilm introduces Smart Lead Generation, a comprehensive technology that enables large organizations to enhance their lead capture through social media by utilizing a unique advertising format that combines Interactive Video with Artificial Intelligence. The Interactive Videos from PlayFilm are meticulously crafted to optimize the mobile experience, driving users to engage with advertisements ten times more effectively, which in turn provides a wealth of information for our algorithms. These algorithms can accurately determine with 90% precision whether a user shows genuine interest in the promoted product. It is only after our AI and Machine Learning-based system detects a significant interest from a user that it forwards the lead to the sales team. This innovative approach not only fosters a beneficial relationship between us and our partners but also empowers their sales teams to operate more effectively and improve their sales conversion rates significantly. Ultimately, this leads to a more streamlined process that benefits all parties involved in the advertising ecosystem.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/media/idvx/

Vendor Details

Company Name

PlayFilm

Founded

2014

Country

Spain

Website

playfilm.tv/

Product Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Product Features

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Alternatives

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