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Description
IDVx represents the pioneering solution from Infillion that delivers scalable and measurable premium interactive video, including shoppable advertisements, across various platforms such as CTV, desktop, and mobile devices. This innovative offering eliminates the need for advertisers to choose between high-impact creative content and efficient programmatic scaling. Leveraging Infillion’s top-tier interactive creative capabilities along with TrueX's extensive history of over 12 years in performance excellence, which includes significant metrics for attention, brand lift, and conversion, IDVx sets a new benchmark for video engagement in the industry. Designed specifically for digital and video marketers focused on key performance indicators throughout all stages of the purchasing process, IDVx enhances campaigns to boost brand lift and purchase intent, achieving impressive metrics such as a 2% interaction rate and over 90% video completion rate benchmarks, in addition to favorable CPA figures. Moreover, this groundbreaking solution is positioned to redefine how advertisers engage consumers through interactive video content.
Description
KERV offers an innovative interactive video platform powered by advanced AI and machine learning technologies that generate highly accurate metadata to craft exceptional user experiences for both brands and their audiences, facilitating transformative and seamless commerce. This patented technology not only enhances user engagement but also boosts performance and prolongs the time viewers spend interacting with your brand. By harnessing the power of interactive video, brands can encourage audiences to engage more deeply, unlocking new avenues for connection and interaction. Additionally, the platform allows for the analysis of user-level performance data, enabling the delivery of tailored content that caters to specific interaction patterns. Remarkably, there's no need for extensive video production, as KERV’s platform can accommodate various file formats like mp4 and mov, in addition to numerous tags. Through the capabilities of artificial intelligence and state-of-the-art machine learning, the platform can effortlessly transform existing videos into interactive experiences. It intelligently identifies unique objects within each scene and associates them with customizable titles, descriptions, and external links, ensuring a rich and engaging experience for every viewer. With such features, KERV empowers brands to create compelling narratives that resonate with their target audience.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/media/idvx/
Vendor Details
Company Name
KERV Interactive
Founded
2014
Country
United States
Website
kervit.com
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
