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Description

Highlight's in-home product test platform allows global and emerging CPG brands to innovate, test and launch new physical consumer products. This includes food and beverages, beauty, personal care, and products for children and pets. Highlight's mission, is to help new consumer products succeed on the market. Highlight's end-to-end Agile ITUT platform streamlines everything, from recruiting to data set, and all the logistics involved in getting product to consumers. Brands can quickly launch IHUTs from their client dashboard and view the responses in real time, often within a few days. Highlight's clients include Nestle, P&G and Estee Lauder. They have blind-tested products against their competition and benchmarked products in-market for category insight. A well-designed and executed product test can provide reliable data about a wide range of products.

Description

Wynter is an efficient on-demand market research platform tailored for B2B companies. It swiftly delivers insights on your target audience’s opinions, needs, and desires, far quicker than traditional methods. Offering market and brand surveys, ICP research, and message testing, Wynter operates through a self-serve platform, providing results in less than 48 hours. Specializing in qualitative B2B insights, Wynter ensures fast completion of tests and surveys with participants verified via LinkedIn profiles and corporate emails. The platform allows easy, on-demand research initiation and immediate summaries. Wynter helps identify your ICP’s pain points, enhance your marketing strategies, and create impactful messaging.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

GoTo Meeting No 

Integrations

GoTo Meeting Yes 

Pricing Details

$59/test
Free Trial No 
Free Version No 

Pricing Details

$540
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Highlight

Founded

2020

Country

United States

Website

www.letshighlight.com

Vendor Details

Company Name

Wynter

Founded

2021

Country

United States

Website

wynter.com

Product Features

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

Product Features

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

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