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Description
Highlight's in-home product test platform allows global and emerging CPG brands to innovate, test and launch new physical consumer products. This includes food and beverages, beauty, personal care, and products for children and pets.
Highlight's mission, is to help new consumer products succeed on the market. Highlight's end-to-end Agile ITUT platform streamlines everything, from recruiting to data set, and all the logistics involved in getting product to consumers. Brands can quickly launch IHUTs from their client dashboard and view the responses in real time, often within a few days.
Highlight's clients include Nestle, P&G and Estee Lauder. They have blind-tested products against their competition and benchmarked products in-market for category insight. A well-designed and executed product test can provide reliable data about a wide range of products.
Description
SynTest is an automated platform hosted in the cloud that facilitates organizations in crafting, executing, and evaluating in-market tests related to marketing, advertising, and various business strategies with efficiency and thoroughness. This innovative tool allows users to develop and conduct a variety of experiments, including geographic tests to assess advertising effectiveness, trials for new products, evaluations of in-store pricing and promotions, as well as assessments of creative audiences, all through intuitive, no-code workflows that streamline the process from data collection to decision-making. Leveraging the Nobel Prize-winning Synthetic Control methodology, SynTest effectively navigates the complexities of real-world testing environments where ideal control groups may be elusive, thus enhancing the accuracy of impact and performance evaluations despite the presence of imperfect data. This automated system not only speeds up the setup and implementation of tests but also integrates real-world signals into the design of experiments, ultimately providing actionable insights that guide marketing and strategic business choices. By combining these features, SynTest empowers organizations to optimize their strategies and make informed decisions quickly and effectively.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
$59/test
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Highlight
Founded
2020
Country
United States
Website
www.letshighlight.com
Vendor Details
Company Name
C5i
Founded
2001
Country
United States
Website
www.c5i.ai/syntest/
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
