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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Highlight's in-home product test platform allows global and emerging CPG brands to innovate, test and launch new physical consumer products. This includes food and beverages, beauty, personal care, and products for children and pets. Highlight's mission, is to help new consumer products succeed on the market. Highlight's end-to-end Agile ITUT platform streamlines everything, from recruiting to data set, and all the logistics involved in getting product to consumers. Brands can quickly launch IHUTs from their client dashboard and view the responses in real time, often within a few days. Highlight's clients include Nestle, P&G and Estee Lauder. They have blind-tested products against their competition and benchmarked products in-market for category insight. A well-designed and executed product test can provide reliable data about a wide range of products.

Description

SightX serves as a comprehensive consumer research solution, enabling users to conduct a variety of studies, including concept testing, brand tracking, pricing research, content evaluation, product development, and customer experience analysis, all from a unified platform. This innovative tool integrates sophisticated methodologies such as conjoint analysis, MaxDiff, weighting, significance testing, text sentiment analysis, persona creation, and summarization of open-ended responses, all enhanced by an integrated generative AI assistant named “Ada” that accelerates the analytical process and generates executive summaries. Users can easily filter, compare, and segment data across various variables while gaining rapid access to millions of qualified consumers globally. Additionally, SightX accommodates both qualitative and quantitative research, streamlining data processing and empowering teams with complete oversight over their research design, analysis, and outcomes. With its ability to connect users with a vast pool of high-quality consumers in a matter of minutes, SightX is redefining the landscape of consumer research. This platform not only saves time but also enhances the depth and accuracy of insights gleaned from research initiatives.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

$59/test
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Highlight

Founded

2020

Country

United States

Website

www.letshighlight.com

Vendor Details

Company Name

SightX

Founded

2015

Country

United States

Website

sightx.io

Product Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Product Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Alternatives

Alternatives

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