Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Highlight's in-home product test platform allows global and emerging CPG brands to innovate, test and launch new physical consumer products. This includes food and beverages, beauty, personal care, and products for children and pets.
Highlight's mission, is to help new consumer products succeed on the market. Highlight's end-to-end Agile ITUT platform streamlines everything, from recruiting to data set, and all the logistics involved in getting product to consumers. Brands can quickly launch IHUTs from their client dashboard and view the responses in real time, often within a few days.
Highlight's clients include Nestle, P&G and Estee Lauder. They have blind-tested products against their competition and benchmarked products in-market for category insight. A well-designed and executed product test can provide reliable data about a wide range of products.
Description
Minds serves as an advanced synthetic market research platform that enables the testing of concepts, messages, brands, products, and strategic hypotheses using customizable AI-driven customer panels. Users can specify target audiences, create structured study plans, and review their designs prior to implementation, allowing for both qualitative and quantitative research methodologies. Additionally, it offers the capability to compare different segments and export gathered evidence for further analysis. The platform also accommodates multilingual research, facilitates reusable audience configurations, provides collaborative workspaces, ensures secure API access, and includes a public Model Context Protocol (MCP) server to streamline agent workflows. Tailored for market researchers, insights teams, product developers, brand strategists, agencies, and entrepreneurs, Minds is especially valuable for those in need of prompt directional insights while ensuring that significant decisions remain open to review and high-stakes findings are substantiated through human research. This comprehensive approach makes it a versatile tool for anyone engaged in the dynamic field of market analysis.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
No details available.
Integrations
No details available.
Pricing Details
$59/test
Free Trial
Free Version
Pricing Details
$0/month, paid from $39/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Highlight
Founded
2020
Country
United States
Website
www.letshighlight.com
Vendor Details
Company Name
Minds AI Labs, Inc.
Founded
2025
Country
United States
Website
getminds.ai
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management