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Description
Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.
Description
gfknewron amplifies your capability to access and leverage essential business intelligence throughout your organization. By analyzing market trends, consumer behavior, and brand metrics, you will gain a holistic understanding of your company’s performance relative to its competitors. With the foundation of the world's most extensive point of sales information and consumer insights, complemented by industry knowledge and data proficiency, gfknewron equips you with the necessary resources to surpass your rivals and lead your company in innovation. Eliminate data silos to quickly identify the right signals, allowing you to adapt, pivot, and tackle challenges with remarkable speed. Focus your efforts on strategic initiatives that yield the most significant results, while we handle the tedious tasks of formatting, visualizing, and data analysis. Ultimately, gfknewron transforms the way your organization interacts with data, paving the way for smarter decision-making.
API Access
Has API
API Access
Has API
Integrations
Adobe Advertising Cloud
Amazon Web Services (AWS)
LiveRamp
Lotame
Oracle Cloud Infrastructure
The Trade Desk
Integrations
Adobe Advertising Cloud
Amazon Web Services (AWS)
LiveRamp
Lotame
Oracle Cloud Infrastructure
The Trade Desk
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Gravy Analytics
Country
United States
Website
gravyanalytics.com
Vendor Details
Company Name
GfK
Founded
1934
Country
Germany
Website
www.gfk.com/products/gfknewron
Product Features
Competitive Intelligence
Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring
Location-Based Marketing
Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
People Counting
API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring
Product Features
Business Intelligence
Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics
