Compare Gravy Analytics vs. Locomizer

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.

Locomizer is a cutting-edge data-as-a-service platform that processes vast amounts of spatial big data produced by human activity, utilizing a unique machine-learning algorithm to assess human behavior in both spatial and temporal contexts. This innovative service allows clients to pinpoint exact locations and times to effectively align their products, services, and marketing efforts with the appropriate consumer demographics. Widely recognized in the industry, Locomizer serves an impressive roster of prominent clients worldwide. The platform excels in boosting sales by identifying specific target audiences tailored to relevant products, services, and promotional strategies. Through its Audience Discovery Platform (ADP), Locomizer creates millions of dynamic datasets that represent geographically diverse audiences exhibiting desired behavioral traits. These invaluable datasets are harnessed to gain essential insights for businesses, research entities, and data scientists, facilitating audience analysis across various sectors such as retail, advertising, and property development. With its comprehensive approach, Locomizer not only enhances marketing effectiveness but also empowers clients to make informed decisions based on real-world audience behavior.