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ease
features
design
support

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Description

Grata serves as a B2B search platform tailored for private equity, sales, and marketing teams aiming to discover and engage with private companies. Utilizing advanced machine learning capabilities, Grata allows users to pinpoint similar organizations, uncover new prospects that may otherwise go unnoticed, and streamline personalized outreach efforts. The foundation of successful campaigns is rooted in selecting the most suitable companies, and Grata's search engine fills the gaps left by traditional databases and search engines like Google. By examining full company websites for strategic alignment, users can identify overlooked opportunities that simple company descriptions often miss. Rather than relying on generic information, Grata enables users to locate companies based on their activities, market positioning, and target audiences. With a focused search feature, the platform differentiates between what a company does and what it presents publicly, effectively cutting through the clutter of information. Users can also find companies that resemble their ideal prospects by inputting multiple organizations and emphasizing specific keywords for actionable results. Additionally, Grata helps users discover relevant companies at conferences, trade shows, and events, ensuring that their travel efforts yield maximum benefit. This comprehensive approach empowers teams to enhance their strategies and drive meaningful connections in their respective markets.

Description

Generate demand rather than simply focusing on leads; Metadata stands out as the premier platform for demand generation, specifically tailored for MQLs, pipeline enhancement, ABM strategies, and overall growth. By harnessing data-driven demand, accounts can transition seamlessly into loyal customers. The platform facilitates the creation of a comprehensive B2B demand engine, effortlessly integrating your marketing stack, content assets, and objectives—leaving the heavy lifting to Metadata. Unearth your marketing sweet spot by constructing audiences through a rich tapestry of technology usage, buyer intent, firmographic data, marketing automation, and CRM sources. With access to an extensive database of 1.2 billion contact profiles, you can experiment and glean insights on a massive scale. Metadata’s advanced AI conducts hundreds of tests automatically, allowing you to pinpoint the most effective combinations of creatives, audiences, and outcomes that resonate with your target accounts. This process enables you to identify demand, optimize revenues, and replicate success consistently. Performance metrics and attribution reporting are meticulously designed around pipeline generation, account engagement levels, and the influence on existing pipeline, among other factors. Built to address the prevalent challenges faced by B2B marketers, we are dedicated to providing an industry-leading solution that empowers companies to thrive in their respective markets. Each feature is developed with the intent to foster growth and alleviate the common obstacles in marketing, ensuring that users can focus on what truly matters: driving their business forward.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage
Allego
Axis LMS
BlueFlame AI
Facebook
HubSpot CRM
HubSpot Customer Platform
Intapp DealCloud
LeadSift
LinkedIn
Salesforce
Salesforce Agentforce Marketing
Wufoo
Zapier

Integrations

Adobe Marketo Engage
Allego
Axis LMS
BlueFlame AI
Facebook
HubSpot CRM
HubSpot Customer Platform
Intapp DealCloud
LeadSift
LinkedIn
Salesforce
Salesforce Agentforce Marketing
Wufoo
Zapier

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Grata

Founded

2016

Country

United States

Website

grata.com

Vendor Details

Company Name

Metadata

Founded

2015

Country

United States

Website

www.metadata.io

Product Features

Data Discovery

Contextual Search
Data Classification
Data Matching
False Positives Reduction
Self Service Data Preparation
Sensitive Data Identification
Visual Analytics

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Alternatives

Alternatives