Compare Google Tag Manager vs. Tag Pilot

Simplifying tag management is now a reality with tools that allow you to handle all your website tags without the need for code alterations. Google Tag Manager provides a straightforward, dependable, and easily integrated solution for managing tags at no cost. You can effectively add and modify your website tags to gain deeper insights into conversions, site analytics, and other metrics. This tool is compatible with both Google and various third-party tags, ensuring comprehensive support. With features like error checking, security measures, and rapid tag loading, you can be confident that every tag functions properly. Additionally, it fosters improved collaboration within your organization, as features such as workspaces, detailed access controls, and support for multi-environment testing promote efficient teamwork between marketing and IT departments. Access to user-friendly functionalities like preview and debugging tools, auto-event triggers, and a simple interface allows for seamless tag management. The ability to modify tags quickly enhances your workflow, thereby saving time and boosting productivity. Furthermore, it facilitates essential tasks like conversion tracking and remarketing, making it an indispensable tool for any digital marketing strategy.

A comprehensive eCommerce tracking plugin that includes premium event coverage, compatibility options, and dedicated support is available. Additionally, a lightweight, self-hosted cookie and consent banner integrates seamlessly with Google Consent Mode v2, providing an affordable server GTM hosting solution enriched with robust extensions. Services like tracking audits, complete installations, and customized setups are offered to meet specific needs. Users can choose between a bottom bar or a central modal view to enhance their website's user experience. To ensure compliance, an opaque “wall” can be activated, restricting user interactions until consent is granted. Leveraging native Google Tag Manager consent mode features, such as the consent overview screen and extra consent checks, guarantees that all tags comply with the established policy. Users gain full control over each item on the consent list, can set default values, and specify whether consent is mandatory. Furthermore, the settings view, which can be accessed via a link added to the page footer, allows users to individually select each type of consent required, enhancing both flexibility and user engagement. This level of customization not only fosters trust but also aligns with evolving privacy regulations.