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Description
Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.
Description
MzeroPlatform, developed by Meridian, acts as the core infrastructure for all of the company's software offerings. In its independent capacity, MzeroPlatform operates as a secure browser for kiosks, enabling businesses to implement web-based kiosks that utilize web applications while also providing features for URL whitelisting and blacklisting. This robust functionality ensures that companies can maintain control over the content accessible through their kiosks.
API Access
Has API
API Access
Has API
Integrations
Google Ads
Google Display & Video 360
Pricing Details
Free
Free Trial
Free Version
Pricing Details
$17.00/month/user
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Founded
1998
Country
United States
Website
developers.google.com/meridian
Vendor Details
Company Name
Meridian Kiosks
Founded
1999
Country
United States
Website
www.meridiankiosks.com/kiosk-software/
Product Features
Product Features
Kiosk
Activity Reservations
Digital Signature
License Management
Onsite Printing
Remote Access
Secure Browsing
Ticket / Order Fulfillment
Touch Screen
Usage Reporting
Virtual Keyboard
Wireless Internet Access