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Description
Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.
Description
adCasa is an AI Marketing Operating System built for performance agencies, media buyers, and scaling brands.
Developers have unified environments to live and work in; marketers just have a mess of CSVs and expensive, fragmented SaaS tools. adCasa gives performance operators a unified, daily visual workspace. Instead of a basic chatbot that forgets context, adCasa provides a secure, infinite canvas where humans dictate strategy, and the machine handles the math.
CORE CAPABILITIES:
• Visual Workflow Builder: Connect Google Ads, Meta, Slack, and your CRM on a drag-and-drop canvas. Automate lead routing and live campaign updates without writing a single line of code.
• True ROI Analytics: Native ad platforms over-report their own success. Our causal inference engine calculates true incremental return on ad spend (ROAS), revealing which channels actually drive net revenue.
• Dashboards on Demand: Stop paying for rigid analytics software. Use plain English to instantly generate custom performance dashboards connected to your live data.
• 24/7 Campaign Watchdog: The OS continuously audits active campaigns. If efficiency drops, it halts the bleeding and sends an alert with a drafted repair strategy for human-in-the-loop approval.
• Built-In Creative Studio: Generate video ads, images, voiceovers, and background music natively within the operating system.
THE PRICING PARADIGM:
We believe in transparent, usage-based compute. There are no feature paywalls or "per-seat" licenses. Every user gets full access to the entire OS and 150+ native API integrations. You only pay for the compute credits your team actually consumes.
API Access
Has API
API Access
Has API
Integrations
Google Ads
Facebook Ads
Google Analytics
Google Display & Video 360
Google Docs
Google Drive
Google Search Console
Google Sheets
Google Slides
HubSpot Marketing Hub
Integrations
Google Ads
Facebook Ads
Google Analytics
Google Display & Video 360
Google Docs
Google Drive
Google Search Console
Google Sheets
Google Slides
HubSpot Marketing Hub
Pricing Details
Free
Free Trial
Free Version
Pricing Details
$0/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Founded
1998
Country
United States
Website
developers.google.com/meridian
Vendor Details
Company Name
adCasa
Founded
2024
Country
United Kingdom
Website
adcasa.io