Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.

Description

Spillmark is an online analytics and experimentation tool designed specifically for Amazon sellers utilizing Meta ads. This platform integrates data from Amazon Seller Central, Amazon Ads, Meta, and optionally Shopify, allowing users to assess their sales, expenses, fees, advertising costs, and overall channel profitability through various connections and report imports. Sellers have the capability to create and execute geographic holdout tests, which involve pausing Meta ads in designated areas to compare Amazon sales and evaluate the incremental impact of their advertising efforts. The findings are presented with uncertainty ranges and detailed explanations of the methodologies employed, complemented by dashboards, notifications, and documentation of test designs. Access to connected accounts is strictly read-only, ensuring that the product does not modify any campaigns without the seller's consent. Additionally, Spillmark offers an MCP server and REST API for integration with assistants and scripts, enhancing its usability. Currently, brand-level measurement and tailored recommendations are in a private beta phase. The platform's Starter package allows for one active holdout test and provides alerts, while the Growth package offers unlimited tests, live account connections when applicable, and customized Amazon PPC tests, catering to the evolving needs of sellers as they scale their operations. Through innovative features and user-friendly design, Spillmark aims to enhance the marketing strategies of Amazon sellers.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Amazon No 
Amazon Ads No 
Amazon Seller Central No 
Google Ads Yes 
Google Display & Video 360 Yes 
Meta Ads No 
Model Context Protocol (MCP) No 
Shopify No 

Integrations

Amazon Yes 
Amazon Ads Yes 
Amazon Seller Central Yes 
Google Ads No 
Google Display & Video 360 No 
Meta Ads Yes 
Model Context Protocol (MCP) Yes 
Shopify Yes 

Pricing Details

Free
Free Trial No 
Free Version Yes 

Pricing Details

$19/month
Dashboard costs $19/month. Starter costs $49/month for brands spending up to $3,000/month on Meta and includes one active holdout test, an experiment ledger, and alerts. Growth costs $199/month for brands spending over $3,000/month on Meta and includes unlimited holdout tests, live account connections when available, branded Amazon PPC tests, and scored predictions. All plans are billed monthly and can be canceled anytime.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

developers.google.com/meridian

Vendor Details

Company Name

Spillmark

Founded

2026

Country

United States

Website

spillmark.com

Product Features

Product Features

Alternatives

Alternatives

Robyn Reviews

Robyn

Meta
Boardroom Reviews

Boardroom

E-Commerce Boardroom, LLC