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Average Ratings 0 Ratings
Description
Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.
Description
We offer cutting-edge technology for multichannel retail and ticketing, specifically designed for the retail, visitor attraction, and hospitality industries. With more than 25 years of experience in crafting our own proprietary EPOS and retail software solutions, we have become the preferred partner for many premier retailers and visitor attractions. The adaptability and configurability of the Meridian Retail Platform enable us to develop systems that are customized to meet the unique requirements of our clients. Our latest offering, Meridian Experience, serves as a comprehensive, integrated retail and customer engagement solution tailored for visitor attraction sites. This platform allows businesses to oversee all operations, including ticketing, admissions, merchandising, food services, and loyalty programs, all in one place. Furthermore, the Meridian platform from Retail Integration is designed to integrate effortlessly with existing systems, providing you with a holistic solution that enhances efficiency and reduces costs. Our commitment to innovation ensures that your business can thrive in a competitive landscape.
API Access
Has API
API Access
Has API
Integrations
Google Ads
Google Display & Video 360
Pricing Details
Free
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Founded
1998
Country
United States
Website
developers.google.com/meridian
Vendor Details
Company Name
Retail Integration
Country
Ireland
Website
www.retail-int.com
Product Features
Product Features
Point of Sale
Barcode Scanning
Commission Management
Cryptocurrency Support
Customer Account Profiles
Discount Management
Electronic Signature
Gift Card Management
Loyalty Program
Multi-Location
Restaurant POS
Retail POS
Returns Management
eCommerce Integration