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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.

Description

MeridianLink® One is a cloud‑based financial services platform that brings together account opening, consumer and mortgage loan origination, collections, marketing, and analytics into a unified, modular ecosystem. Built to support the full consumer financial journey, the platform enables financial institutions to automate routine processes, eliminate system fragmentation, and operate more efficiently at scale. Configurable digital acquisition tools support account opening and application workflows with responsive, mobile‑friendly experiences. Adaptive forms, save‑and‑resume functionality, document upload, progress indicators, and e‑signature options help reduce abandonment and improve completion rates. Automated decisioning applies configurable rules and underwriting logic to accelerate approvals, reduce manual review, and ensure consistency across lending products. MeridianLink One includes built‑in analytics and AI‑driven insights, delivering real‑time dashboards, customizable reports, and exploratory sandboxes to support data‑driven decisions across lending and account operations. Integrated marketing automation enables personalized campaigns and cross‑sell opportunities based on real‑time application, credit, and core data. The platform connects seamlessly with more than 600 third‑party technologies, including core systems, digital banking platforms, fraud tools, and fintech solutions via open APIs and flexible integrations. Built‑in compliance, encryption, audit tracking, and regulatory workflows ensure security and reliability. With a modular design, institutions can deploy the capabilities they need today and expand as their business evolves.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Google Ads
Google Display & Video 360
MeridianLink Access
MeridianLink Business
MeridianLink Collect
MeridianLink Consulting
MeridianLink Consumer
MeridianLink Data Connect
MeridianLink Decision Lender
MeridianLink Engage
MeridianLink Insight
MeridianLink Mortgage
MeridianLink Mortgage Credit Link (MCL)

Integrations

Google Ads
Google Display & Video 360
MeridianLink Access
MeridianLink Business
MeridianLink Collect
MeridianLink Consulting
MeridianLink Consumer
MeridianLink Data Connect
MeridianLink Decision Lender
MeridianLink Engage
MeridianLink Insight
MeridianLink Mortgage
MeridianLink Mortgage Credit Link (MCL)

Pricing Details

Free
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

developers.google.com/meridian

Vendor Details

Company Name

MeridianLink

Founded

1998

Country

United States

Website

www.meridianlink.com/solutions/banking-software/

Product Features

Product Features

Banking

ATM Management
Compliance Tracking
Corporate Banking
Credit Card Management
Credit Union
Investment Banking
Multi-Branch
Online Banking
Private Banking
Retail Banking
Risk Management
Securities Management
Transaction Monitoring

Loan Origination

Amortization Schedule
Audit Trail
Closing Documents
Compliance Management
Customer Database
Digital Signature
Document Management
Fee Management
Loan Processing
Online Application

Mortgage and Loans

Amortization Schedule
Client Database
Closing Documents
Commercial Mortgages
Contact Management
Credit Reporting
Customer Statements
Document Management
Electronic Applications
Government Loans
Loan Origination
Loan Servicing
Pipeline Management
Pre-Qualification
Refinance Management
Residential Mortgages

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