Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.
Description
MeridianLink® Consulting delivers expert guidance and proven frameworks to help financial institutions optimize MeridianLink® product performance and operational efficiency. By aligning technology strategy with institutional requirements, the consulting team supports solution implementation, workflow optimization, and advanced analytics adoption to enable smarter, data‑driven decision‑making. MeridianLink Consulting helps organizations accelerate transformation, sustain operational improvements, and achieve measurable outcomes that strengthen financial performance and long‑term customer relationships.
API Access
Has API
Yes
API Access
Has API
No
Screenshots View All
No images available
Integrations
Continuous
No
Google Ads
Yes
Google Display & Video 360
Yes
MeridianLink Consumer
No
MeridianLink One
No
Integrations
Continuous
Yes
Google Ads
No
Google Display & Video 360
No
MeridianLink Consumer
Yes
MeridianLink One
Yes
Pricing Details
Free
Free Trial
No
Free Version
Yes
Pricing Details
Schedule a demo to see the solution in action and receive a customized pricing plan tailored to your organization's unique needs and goals.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Founded
1998
Country
United States
Website
developers.google.com/meridian
Vendor Details
Company Name
MeridianLink
Founded
1998
Country
United States
Website
www.meridianlink.com/solutions/banking-technology-consulting/
Product Features
Product Features
Financial Services
Analytics
No
Branch Optimization
No
Channel Management
No
Compliance Management
No
Customer Engagement
No
Performance Management
No
Risk Management
No