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Description
Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.
Description
MeridianLink® Consulting delivers expert guidance and proven frameworks to help financial institutions optimize MeridianLink® product performance and operational efficiency. By aligning technology strategy with institutional requirements, the consulting team supports solution implementation, workflow optimization, and advanced analytics adoption to enable smarter, data‑driven decision‑making. MeridianLink Consulting helps organizations accelerate transformation, sustain operational improvements, and achieve measurable outcomes that strengthen financial performance and long‑term customer relationships.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Continuous
Google Ads
Google Display & Video 360
MeridianLink Consumer
MeridianLink One
Integrations
Continuous
Google Ads
Google Display & Video 360
MeridianLink Consumer
MeridianLink One
Pricing Details
Free
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Founded
1998
Country
United States
Website
developers.google.com/meridian
Vendor Details
Company Name
MeridianLink
Founded
1998
Country
United States
Website
www.meridianlink.com/solutions/banking-technology-consulting/
Product Features
Product Features
Financial Services
Analytics
Branch Optimization
Channel Management
Compliance Management
Customer Engagement
Performance Management
Risk Management