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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.

Description

MeridianLink Business is an innovative cloud-based lending platform tailored for banks and credit unions, designed to enhance and digitize the complete loan lifecycle, from the initial application to the final closing. By providing a fully digital and customizable experience through the Business Owner Hub, it empowers borrowers while facilitating data-driven decision-making with its advanced machine learning capabilities and a multitude of data points. Additionally, the platform offers integrated boarding and analytics tools that streamline workflows, making it user-friendly for all parties involved. Notably, it can be implemented in under 90 days without any coding, supports seamless online lending processes and quick onboarding, and boosts both competitiveness and operational efficiency through automated decision-making and active borrower engagement. Furthermore, it includes essential compliance features and integrates with third-party tools to meet regulatory requirements effectively, ensuring a comprehensive solution for modern lending needs. By improving the overall lending experience, MeridianLink Business stands out as a vital asset for financial institutions aiming to adapt to the evolving market landscape.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Google Ads
Google Display & Video 360
MeridianLink One

Integrations

Google Ads
Google Display & Video 360
MeridianLink One

Pricing Details

Free
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

developers.google.com/meridian

Vendor Details

Company Name

MeridianLink

Founded

1998

Country

United States

Website

www.meridianlink.com/products/business/

Product Features

Product Features

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Alternatives

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