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ease
features
design
support

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Description

Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.

Description

Meridian, a mobile application software platform developed by Aruba, a subsidiary of Hewlett-Packard Enterprise, enables various public-facing enterprises such as retailers, hotels, casinos, resorts, airports, hospitals, and convention centers to enhance or develop mobile applications that effectively connect with their visitors through their smartphones. By utilizing Meridian, these establishments can provide users with location-specific information, including maps, step-by-step directions, tailored details about the venue, and notifications based on proximity while they are on-site. The platform features the cloud-based Meridian Editor, a software-as-a-service (SaaS) content management system (CMS) that allows venues to manage the content for their Meridian-powered applications effortlessly. With the AppMaker capabilities, venues can easily construct a comprehensive app from the ground up, integrating location-aware functionalities that significantly elevate the level of engagement for visitors. This innovative approach not only enhances the user experience but also fosters a deeper connection between venues and their patrons.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

Checkmk
Eptura
Google Ads
Google Display & Video 360
Modo
Switch Automation
The CXApp

Integrations

Checkmk
Eptura
Google Ads
Google Display & Video 360
Modo
Switch Automation
The CXApp

Pricing Details

Free
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

developers.google.com/meridian

Vendor Details

Company Name

Aruba Networks

Website

www.arubanetworks.com

Product Features

Product Features

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Mobility

App Management
Barcode Scanning
Compliance Management
Content Management
Data Collection
Data Management
File Management
Forms Automation
Mobile Messaging
Remote Access
Remote Systems Monitoring

Alternatives

Alternatives

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Robyn

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MzeroPlatform

Meridian Kiosks