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Description

Google Meridian is an open source framework for Marketing Mix Modeling (MMM) designed by Google, aimed at assisting advertisers and analysts in effectively assessing the influence of their marketing initiatives across both online and offline platforms without dependence on cookies or individual user tracking. Central to Meridian is a Bayesian causal-inference model that can process aggregated data—including spend, sales, key performance indicators, reach and frequency, geographical data, seasonality, and external controls—to determine the incremental impact of each marketing channel, such as search, social media, video, and offline media, on overall results, as well as to calculate return on ad spend (ROAS), response curves, and optimal budget distribution. As an open-source tool, it affords users complete visibility into the methodologies and code, empowering them to customize model settings, data inputs, and the underlying assumptions. This level of transparency not only enhances trust but also encourages collaboration among users to refine the model further. Additionally, the open-source nature allows for community contributions, which can lead to continuous improvements and innovations in the framework.

Description

Meridian is designed to help brands and marketing agencies boost their presence in the growing AI-powered search and shopping landscape. The platform monitors how AI tools like ChatGPT, Perplexity, and Google AI mention and describe a brand’s products in real time. It offers detailed visibility scoring, share-of-voice tracking, and keyword analysis to uncover dominant themes and emerging trends related to a brand. Meridian’s dashboard highlights answer gaps and provides tailored recommendations for improving AI content strategies and product positioning. Brands can benchmark their AI visibility against competitors and analyze performance factors such as retailer dynamics and customer feedback. With agent reports, companies gain insights into how AI crawlers interpret their online presence. Meridian also measures attribution from any AI platform, helping brands understand the impact of AI-driven consumer discovery. This tool equips businesses to capitalize on AI’s increasing role in customer search behavior.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

Adswerve
ChatGPT
Claude
Gemini
Google AI Overviews
Google Ads
Google Display & Video 360
Perplexity
Vercel
Webflow

Integrations

Adswerve
ChatGPT
Claude
Gemini
Google AI Overviews
Google Ads
Google Display & Video 360
Perplexity
Vercel
Webflow

Pricing Details

Free
Free Trial
Free Version

Pricing Details

Custom
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Google

Founded

1998

Country

United States

Website

developers.google.com/meridian

Vendor Details

Company Name

Meridian

Founded

2025

Country

United States

Website

trymeridian.com

Product Features

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