Compare Google Cloud Discovery AI vs. Sighted in 2025

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Description

Organizations now have the capacity to implement search, browsing, and recommendation features comparable to Google's on their own online platforms, which can help boost conversion rates and minimize the likelihood of search abandonment. By utilizing advanced Google-like search functionalities, businesses can effectively lower search abandonment rates. The shopping experience is significantly enhanced by allowing users to search for products using images, making the process more intuitive. Personalization of the shopping journey can also lead to improved conversion rates and higher order values. With tools like Retail Search and browse, retailers can create tailored experiences rooted in Google's insights into user intent and context. Additionally, Recommendations AI is adept at interpreting the subtleties of customer behavior, context, and product specifics, facilitating meaningful engagement across various channels through targeted recommendations. Furthermore, leveraging machine learning-driven object recognition and lookup enables the provision of immediate results for similar or complementary products from the inventory. This combination of advanced technologies not only enriches the user experience but also positions organizations to better meet consumer needs in a competitive marketplace.

Description

In the latter part of 2019, Marshall Golub, who is the Co-founder of Sighted, embarked on an online quest to find a particular product for his aging dog, only to find himself frustrated by the lack of suitable search results. This led him to ponder the extent of individuals seeking products that were barely represented online. His exploration revealed that millions of inquiries are left unanswered every single day. This realization sparked a comprehensive two-year venture into research and the creation of more than 100 websites aimed at consumer products. Throughout this endeavor, two crucial elements were identified that influence the generation of targeted search traffic: the speed of the webpage and the content crafted around these neglected consumer queries. The outcomes of this initiative have been nothing short of remarkable. Sighted's unique technology is designed to identify, evaluate, and sift through poorly addressed search queries. Subsequently, we capitalize on these inquiries by providing informative articles and displaying relevant advertisements on our network of websites, transforming unanswered questions into valuable resources for consumers. Ultimately, this approach not only meets a market need but also drives significant engagement and revenue.