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Description
The Genesis SSP, powered by Page Intelligence, enhances outstream video performance significantly. It dynamically tests and chooses from various formats based on real-time user consumption patterns, ensuring that the ad format which elicits the best user response for a given page is utilized. This approach not only fosters a more enjoyable ad experience for users but also boosts overall performance metrics. Users benefit from intuitive performance reporting that offers deeper insights into ad effectiveness. Additionally, the system incorporates third-party data integrations to evaluate the quality of the publisher's inventory, while implementing fraud filtering measures to safeguard publishers and build advertiser trust. With capabilities for real-time bidding, PMP, and deal ID management, all transactions can be handled efficiently in one location. The platform also supports multi-screen video, maximizing advertising potential across desktop, mobile, and OTT devices. Page-level yield optimization techniques are employed to increase revenue, and the system collects user behavior and attention data for every individual page (URLs), rather than being limited to the domain level. This data is utilized to create comprehensive indexes that assess page attention, identify trending content, and predict ad performance, thereby offering a holistic view of user engagement with advertisements.
Description
Sonobi operates as an independent technology firm focused on consumers, offering a just and equitable media marketplace that facilitates direct connections between advertisers and individuals. The company's JetStream technology is revolutionizing the conventional approach to advertising by shifting from impression-based models to those centered on individual consumers. By integrating the top 250 premium media properties identified by comScore with Fortune 500 companies, Sonobi's JetStream platform fosters direct collaboration between publishers and marketers, enabling them to design and implement highly effective communication strategies aimed at reaching the most important audience — the consumers. This innovative platform removes unnecessary intermediaries within the ad-tech landscape, significantly enhancing transparency and efficiency in the execution of media campaigns. JetStream not only optimizes consumer engagement at crucial moments but also equips publishers and advertisers with advanced forecasting, planning, and activation tools essential for pinpointing high-value consumers across the open web. By doing so, Sonobi is not just changing the advertising game, but also ensuring that consumer interactions are more meaningful and relevant.
API Access
Has API
API Access
Has API
Integrations
DV Publisher Suite
JW Player
PubGalaxy
PubPower
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Genesis Media
Founded
2010
Country
United States
Website
genesismedia.com/platform/
Vendor Details
Company Name
Sonobi
Founded
2011
Country
United States
Website
sonobi.com
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
