Compare GWI vs. Heatseeker

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

Predict what customers want before you go to market. AI-powered market tests can help you answer critical questions about the market, your audience, and your product features. Heatseeker's curated suggestions, based on market and customer data, can help you create, modify, define and redefine your value propositions. Play with unique, data-backed, and competitor-researched value props to reach your desired version. Use the language capabilities of the platform in order to find the exact words to describe your products according to what your target market wants and thinks. Reduce your market research costs with an AI-powered automated solution that allows you experiment in the market, make data-driven choices about what product to create next, what messaging to include in your campaigns and how to price your products.