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Description

GTM OS serves as an AI-driven outbound framework specifically tailored for B2B revenue teams, functioning as an AI agent integrated seamlessly with your existing outbound systems that you already invest in. This system enhances your current operations by substituting the layers involved in enrichment, signal processing, intent analysis, workflow management, and total addressable market (TAM) development, all while allowing your CRM and sequencing tools to remain unchanged. Instead of requiring your team to adapt to a new user interface, it operates as an intelligent agent powered by a four-system backend that can be configured through a single YAML file and activated at your discretion, ensuring daily output in the platforms your team already utilizes. By consolidating disparate tools into a unified operational layer, it streamlines functions across TAM, Signal, Enrichment, and Delivery, making processes more efficient. The TAM component constructs and updates the addressable account pool, broadening its scope beyond just the LinkedIn TAM, and evaluates accounts upon intake to ensure they remain current. The Signal module categorizes leads into groups like Expansion, New Sheriff, and Leaky Bucket, in addition to tailored signals that align with your ideal customer profile and are scored by their intensity. Enrichment leverages a Cascade approach with probabilistic routing through over 15 data sources, complemented by an AI fallback to enhance data accuracy and reliability. This innovative system ultimately empowers teams to operate more effectively and make data-driven decisions with confidence.

Description

Orbital serves as a comprehensive AI-driven platform for sales campaigns and account intelligence specifically designed for small and midsize businesses, aiding teams in effectively identifying, scoring, enhancing, and activating potential clients. Unlike conventional B2B databases and tools reliant on LinkedIn, it explores a wide array of fragmented local resources, including websites, public records, reviews, job postings, news articles, corporate filings, and technological footprints to uncover elusive accounts. Users can set specific target parameters based on factors such as geography, ownership type, service areas, employee numbers, hiring trends, technology stacks, and the number of locations, allowing them to accurately map their total addressable market and spot newly established enterprises. To further enrich its records, Orbital utilizes over 200 specialized data agents that are capable of uncovering verified owners and decision-makers, as well as providing work emails, mobile contact numbers, accurate headcounts, review analytics, technology usage insights, and a wealth of additional account intelligence. This powerful combination of capabilities ensures that marketing teams are well-equipped to make informed decisions and drive their sales strategies effectively.