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Description
Fiuto handles the whole research loop for a product team. Point it at a URL or describe the audience, and it writes the study from 18 available methods: prototype and live-site tasks, first-click and five-second tests, card sorting, tree testing, surveys, rankings, open text, and more. Studies launch as a share link for the team's own audience, or run first with Fiuto's AI testers before real people see them. AI turns what respondents did and said into findings, a readout, and a shareable deck in minutes. Every plan, including the free one, carries the same AI capability on a credit meter rather than an upgrade wall; free accounts get one live study a month, 10 responses per study, and 300 AI credits, with no card required. The web app and any MCP-ready coding agent, including Claude Code, Cursor, Codex, Lovable, v0, Replit, and Bolt, reach the same studies through Fiuto's MCP server.
Description
Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster.
From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required.
AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence.
Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work.
Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.
API Access
Has API
API Access
Has API
Integrations
Figma
Cint
Lovable
Prolific
PureSpectrum
Respondent
User Interviews
Integrations
Figma
Cint
Lovable
Prolific
PureSpectrum
Respondent
User Interviews
Pricing Details
$29/month
Free: $0, no card required. Core: $29/month ($24/month billed annually). Pro: $69/month ($58/month billed annually). AI is credit-metered on every plan including Free.
Free Trial
Free Version
Pricing Details
$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Fiuto
Founded
2026
Country
United Kingdom
Website
fiuto.ai
Vendor Details
Company Name
Optimal
Founded
2007
Country
New Zealand
Website
www.optimalworkshop.com
Product Features
Product Features
Heatmap
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
Usability Testing
A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription