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Description
By employing both mobile (real world) and static (screen based) eye tracking methods, we deliver precise and comprehensive insights into customer interactions with products, revealing their focus areas and levels of cognitive engagement, which leads to actionable recommendations. While traditional research methodologies often depend on self-reported data that may only highlight what individuals believe they observed, eye tracking offers a reliable means to uncover what genuinely captures their attention. This technology enables a clearer understanding of visual engagement as opposed to relying on subjective accounts of viewing experiences. Static eye tracking, sometimes referred to as fixed eye tracking, is a system designed to trace a respondent's eye movements while they are positioned in front of a computer screen or a life-sized projected image, providing valuable data on visual attention patterns. Ultimately, this approach allows businesses to tailor their products and marketing strategies based on real behaviors rather than assumed perceptions.
Description
Pro Lab is an advanced eye tracking software tailored for executing experimental research using Tobii Pro hardware. This versatile platform assists researchers throughout the complete research process, accommodating both straightforward and intricate experiments. When combined with Tobii Pro hardware, Pro Lab forms a comprehensive solution aimed at exploring human behavior. It features an intuitive visual interface and specialized software tools that effectively support researchers at every stage of an eye tracking experiment—ranging from test design and data collection to detailed analysis. By promoting sound experimental practices, Pro Lab enables newcomers to easily embark on their eye tracking journey while also providing substantial flexibility to accommodate evolving research objectives. Furthermore, Pro Lab is specifically crafted to work seamlessly with our screen-based and wearable eye trackers, ensuring optimal and efficient processing of data streams for researchers seeking high-quality insights. This synergy enhances the overall research experience, making it more robust and insightful.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Eyetracker
Country
United Kingdom
Website
eyetracker.co.uk
Vendor Details
Company Name
Tobii Pro
Founded
2001
Country
Sweden
Website
www.tobiipro.com/product-listing/tobii-pro-lab/