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Description

By employing both mobile (real world) and static (screen based) eye tracking methods, we deliver precise and comprehensive insights into customer interactions with products, revealing their focus areas and levels of cognitive engagement, which leads to actionable recommendations. While traditional research methodologies often depend on self-reported data that may only highlight what individuals believe they observed, eye tracking offers a reliable means to uncover what genuinely captures their attention. This technology enables a clearer understanding of visual engagement as opposed to relying on subjective accounts of viewing experiences. Static eye tracking, sometimes referred to as fixed eye tracking, is a system designed to trace a respondent's eye movements while they are positioned in front of a computer screen or a life-sized projected image, providing valuable data on visual attention patterns. Ultimately, this approach allows businesses to tailor their products and marketing strategies based on real behaviors rather than assumed perceptions.

Description

StayinFront Digital delivers accurate and consistent analytics on shopper and customer services, allowing retailers to gain valuable insights into how various initiatives within their physical stores influence behavior, enhance customer experience, and improve operational efficiency while maintaining compliance with privacy regulations. Their in-store analytics monitor foot traffic, queue durations, and customer movement, offering comprehensive and timely information about shoppers' reactions to particular store layouts, merchandising strategies, staffing effectiveness, and promotional efforts. Additionally, real-time alerts generated from shopper analytics can be sent to managers or staff, enabling them to address specific challenges or seize opportunities as they emerge. StayinFront transforms data on shopper foot traffic, movement, and behavior into vibrant, user-friendly dashboards and key performance indicators (KPIs). Retailers can track the number of individuals who pass by, enter, or exit their store while also gaining insights into customer dwell times at end caps, display walls, and tables. This detailed analysis empowers retailers to make informed decisions that can significantly enhance the shopping experience.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Eyetracker

Country

United Kingdom

Website

eyetracker.co.uk

Vendor Details

Company Name

StayinFront

Country

United States

Website

www.stayinfrontdigital.com/video-analysis/

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