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Description

By employing both mobile (real world) and static (screen based) eye tracking methods, we deliver precise and comprehensive insights into customer interactions with products, revealing their focus areas and levels of cognitive engagement, which leads to actionable recommendations. While traditional research methodologies often depend on self-reported data that may only highlight what individuals believe they observed, eye tracking offers a reliable means to uncover what genuinely captures their attention. This technology enables a clearer understanding of visual engagement as opposed to relying on subjective accounts of viewing experiences. Static eye tracking, sometimes referred to as fixed eye tracking, is a system designed to trace a respondent's eye movements while they are positioned in front of a computer screen or a life-sized projected image, providing valuable data on visual attention patterns. Ultimately, this approach allows businesses to tailor their products and marketing strategies based on real behaviors rather than assumed perceptions.

Description

Engaging in scientific experimentation can lead to transformative insights, but the execution of these experiments often hinges on the availability of the right tools. Fortunately, the increasing fascination with technology has resulted in a diverse array of software options that can enhance your research efforts. One notable example is GazeRecorder, a program that requires a webcam for optimal performance. Utilizing eye-tracking technology, it provides valuable insights into how individuals interact with your website, advertisements, or images. Unlike traditional eye-tracking methods that necessitate specialized equipment and laboratory environments, GazeRecorder enables users to monitor eye movement from the comfort of their own homes. This application boasts a sleek, user-friendly interface that encompasses a variety of practical features, making it accessible to a broad audience. Its innovative approach democratizes eye-tracking capabilities, allowing more researchers and marketers to benefit from its insights.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

GazeInsight

Integrations

GazeInsight

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Eyetracker

Country

United Kingdom

Website

eyetracker.co.uk

Vendor Details

Company Name

GazeRecorder

Founded

2009

Country

Poland

Website

gazerecorder.com

Product Features

Product Features

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