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Description
Our company offers the most comprehensive perspective on competitive pricing in the industry, allowing you to enhance your price image to effectively increase revenue and drive customer visits. Utilizing Nobel Prize-winning methodologies, we gauge consumer perceptions of your pricing strategy. By refining your price image, you can achieve both short-term and long-term revenue growth while simultaneously fostering shopper loyalty. This approach allows you to excel with the products that truly matter to your customers instead of getting embroiled in a pricing battle over typical low-margin items. You can minimize expenditures on price adjustments while maximizing their influence on shopper perceptions and frequency of visits. Our strategy prioritizes items based on their significance to shoppers, enabling you to monitor your pricing stance from the customer’s perspective. This makes your approach less reactive to competitor pricing changes and more focused on outsmarting them through strategic decisions. We enhance your competitive intelligence by integrating in-store audits, web scraping, and Nielsen point of sale (POS) data, utilizing sophisticated machine learning algorithms to provide deeper insights into the competitive landscape. This comprehensive analysis empowers you to make informed decisions that align with consumer preferences and market dynamics.
Description
OptiCash employs a price comparison and analytics algorithm that enables the monitoring of competitor pricing by juxtaposing your current product prices with those of leading retailers, manufacturers, suppliers, and vendors within the same category. This system not only helps in identifying the most competitively priced products based on similar attributes but also seamlessly integrates with your POS data, providing insightful analytics to aid in formulating effective pricing strategies that keep your business competitive. Given that price significantly affects purchasing decisions for both retailers and consumers, it’s crucial to consider these dynamics. Interestingly, statistics reveal that fewer than 75% of online shoppers actively engage in price comparisons prior to making a purchase, while almost half of these shoppers are inclined to buy discounted items, highlighting the importance of pricing strategies in retail. This underscores the necessity for businesses to utilize advanced analytics for staying ahead in a competitive market landscape.
API Access
Has API
API Access
Has API
Integrations
Nielsen Marketing Cloud
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$250 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Engage3
Country
United States
Website
www.engage3.com
Vendor Details
Company Name
Zietra
Founded
2020
Website
zietra.com/opticash
Product Features
Competitive Intelligence
Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring
Pricing Optimization
Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning
Product Features
Pricing Optimization
Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning