Compare Ekata vs. Experian Identity Verification

Identify and prevent the establishment of fraudulent user accounts, effectively thwarting those who seek to exploit loyalty programs. By cross-referencing customer information with reliable data sources, organizations can enhance their confidence in evaluating risks. Combat payment fraud by making precise risk decisions at every stage of the transaction process, whether before, during, or after authorization. Streamline the authorization process to minimize customer friction during transactions. Utilizing advanced data science and machine learning techniques, the Ekata Identity Engine integrates two unique datasets: the Ekata Identity Graph and the Ekata Identity Network. These datasets focus on fundamental identity attributes, which are transformed into insights that empower businesses to make informed risk assessments regarding their clientele. By confirming a greater number of legitimate interactions, companies can effectively expand and maintain their customer base. Additionally, by capturing more instances of fraud, businesses can safeguard their financial interests. Rapid risk evaluations allow for the approval of more legitimate transactions, ensuring that fraudulent activities are blocked while simultaneously welcoming more trustworthy customers into the fold. Ultimately, this approach not only strengthens security measures but also enhances customer satisfaction and loyalty.

The dynamics of identity and fraud are evolving rapidly, driven by factors such as consumer expectations, advancements in technology, and a rise in identity theft and account breaches. It is essential for businesses to balance the risks of fraud with the imperative to deliver quick and seamless experiences to consumers. Our 2020 Global Identity and Fraud Report highlights that 88% of consumers feel positively about companies that prioritize enhancing customer experience, particularly in terms of security; however, there exists a disconnect, as 95% of businesses are confident in their ability to recognize customers while 55% of consumers feel unacknowledged. To enhance the customer journey, organizations should adopt lower-friction identity verification techniques and ensure higher approval rates for reliable, verified clients. Additionally, companies can achieve cost savings by applying step-up authentication only in customer interactions where further verification is genuinely necessary. Ultimately, addressing these challenges is vital for fostering trust and satisfaction among consumers.