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Description
This cloud-based solution allows for instant authentication and traceability at unit level via a smartphone without the need for a separate app. DigiTrax™, which can be used with any smartphone model, authenticates products with a unique product tag. This allows visibility to product origin, geolocation of authentication scans and other important supply chain activities. These data are collected and compiled into our secure database to provide actionable insights through customized reports. This data provides marketing insights into consumer behavior and preferences. It also allows consumers to continue to engage and link to your brand through other communication channels. The unique tag features a variable 2D code and an encrypted fingerprint. Enables continued consumer engagement after authentication.
Description
Shopkick, developed by Trax, is a platform designed to enhance shopper engagement by turning the shopping process into an interactive game, rewarding users for various activities such as browsing content, interacting with merchandise in stores, and completing purchases. In contrast to conventional discount strategies, Shopkick motivates consumer actions through a system of "kicks," which can be accrued by scanning product barcodes, watching promotional videos, or submitting purchase receipts. This innovative method stimulates spontaneous buying, with a significant 98% of shoppers expressing willingness to explore a new brand when it appears in the Shopkick application. The platform also delivers top-of-funnel marketing solutions, including videos, lookbooks, in-app notifications, and push alerts, designed to elevate brand visibility and influence consumer perceptions during key decision-making moments. Additionally, Shopkick equips brands with valuable first-party data and comprehensive analytics, such as demographics, geographical information, basket analysis, and buying patterns, thereby ensuring brands have full transparency and assurance in their marketing efforts. By leveraging these insights, brands can refine their strategies and better meet the needs of their target audience.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
Free
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Authentix
Founded
1996
Country
United States
Website
authentix.com/solution-technologies/digital-authentication/
Vendor Details
Company Name
Trax
Country
United States
Website
traxretail.com/solutions/trax-engagement/shopkick/
Product Features
Brand Protection
Case Management
Domain Monitoring
Investigation Management
Marketplace Monitoring
Mobile App Monitoring
Paid Search Monitoring
Prioritization
Social Media Monitoring
Product Features
Customer Engagement
Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content