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support

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Description

Decide, previously known as LockerDome, offers brands and publishers access to an expanding marketplace of advanced models that enhance decision-making. Each new model added contributes to the intelligence of the Decision Marketplace. Both brands and publishers can utilize these models while ensuring user privacy is maintained, allowing for high-quality decision-making. Since its inception, Decide has never depended on intrusive data sources for making choices regarding ad selection and impression pricing, and by 2021, the use of all third-party cookies has been largely eliminated. Designed specifically for measured media, our ad platform is built to ensure efficacy from the outset. Additionally, Decide's unique attribution technology empowers both advertisers and publishers to assess value creation with detailed precision down to individual impressions, all while focusing on optimizing business results. As a result, our innovative approach continues to redefine the advertising landscape.

Description

Top DTC marketers leverage Fospha to gain insights into their Paid Media effectiveness across both digital and offline platforms. By utilizing machine learning, Fospha merges multi-touch attribution with marketing mix modeling into a single comprehensive view. This platform reveals the value that channels driven by impressions deserve, empowering marketers to make informed decisions based on reliable data on a daily basis. Monitor your performance against established targets with trustworthy analytics. With independent reporting spanning all channels, you receive timely alerts when you're likely to fall short of your KPIs, guiding you to areas that require further examination. Delve deeper to uncover both challenges and potential growth avenues. Assess KPIs in detail, enabling you to determine the necessary actions to realign and achieve your goals. Additionally, you can always dissect data by channel, source, campaign, and objective, while considering all of your KPIs across various time frames to ensure a thorough understanding of your marketing landscape. This multifaceted approach helps in maintaining a competitive edge and drives continuous improvement.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

152 Media

Integrations

152 Media

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Decide

Founded

2008

Country

United States

Website

decide.co

Vendor Details

Company Name

Fospha

Country

United Kingdom

Website

www.fospha.com

Product Features

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Alternatives

Alternatives

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