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Description

Decide, previously known as LockerDome, offers brands and publishers access to an expanding marketplace of advanced models that enhance decision-making. Each new model added contributes to the intelligence of the Decision Marketplace. Both brands and publishers can utilize these models while ensuring user privacy is maintained, allowing for high-quality decision-making. Since its inception, Decide has never depended on intrusive data sources for making choices regarding ad selection and impression pricing, and by 2021, the use of all third-party cookies has been largely eliminated. Designed specifically for measured media, our ad platform is built to ensure efficacy from the outset. Additionally, Decide's unique attribution technology empowers both advertisers and publishers to assess value creation with detailed precision down to individual impressions, all while focusing on optimizing business results. As a result, our innovative approach continues to redefine the advertising landscape.

Description

Top DTC marketers leverage Fospha to gain insights into their Paid Media effectiveness across both digital and offline platforms. By utilizing machine learning, Fospha merges multi-touch attribution with marketing mix modeling into a single comprehensive view. This platform reveals the value that channels driven by impressions deserve, empowering marketers to make informed decisions based on reliable data on a daily basis. Monitor your performance against established targets with trustworthy analytics. With independent reporting spanning all channels, you receive timely alerts when you're likely to fall short of your KPIs, guiding you to areas that require further examination. Delve deeper to uncover both challenges and potential growth avenues. Assess KPIs in detail, enabling you to determine the necessary actions to realign and achieve your goals. Additionally, you can always dissect data by channel, source, campaign, and objective, while considering all of your KPIs across various time frames to ensure a thorough understanding of your marketing landscape. This multifaceted approach helps in maintaining a competitive edge and drives continuous improvement.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

152 Media Yes 

Integrations

152 Media No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Decide

Founded

2008

Country

United States

Website

decide.co

Vendor Details

Company Name

Fospha

Country

United Kingdom

Website

www.fospha.com

Product Features

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Alternatives

Alternatives

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