Compare DecaData vs. GWI

DecaData emerges from our extensive collaborations with retailers and their analytics teams over the years. Being included in an exclusive network of analytics for a chosen few retailers allows us to gain unmatched understanding of their operations and data generation processes. This, when paired with our proven ability to comprehend the data usage by both the buy-side and corporate sectors, creates a powerful synergy that enhances our insights. Our unique position enables us to leverage this knowledge effectively for the benefit of our partners.

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.