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ease
features
design
support

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Description

Launched in 2010, Curata was founded on the belief that leveraging machine learning and natural language processing can extract substantial value from the overwhelming volume of online content being generated, thereby simplifying the process of crafting high-quality, relevant content for audiences. To date, Curata has catered to over 1,000 clients spanning diverse sectors and regions, including 20% of the Fortune 100 companies. The company’s offerings have garnered a multitude of prestigious awards and recognitions from analysts, industry bodies, and user review platforms. Its marketing approach resonates with individuals who instinctively filter out the intrusive 'hard sell' typical of traditional advertising methods, which reflects the preferences of many consumers today. Unlike conventional content that emphasizes the merits of a company’s offerings, content marketing focuses on delivering value that a potential customer seeks, aligning with their interests and preferences. Rather than bombarding audiences with annoying and distracting advertisements, Curata prioritizes the creation of engaging content that speaks directly to the reader's needs and desires. This innovative strategy not only enhances user engagement but also fosters a deeper connection between brands and their audiences.

Description

Nativo IQ equips brands with measurable metrics to enhance their Return-on-Content. Through a unified platform, brands can assess the effectiveness of every piece of content within their owned, sponsored, and social marketing campaigns, while also comparing results against essential business objectives like engagement and conversions. With Nativo IQ, brands gain complete visibility into the content they produce, offering critical quantitative insights that help them evaluate performance and replicate successful strategies. It allows brands to identify which content motivates consumer actions and which does not, all in real-time. By effortlessly amplifying content recommended by Nativo IQ™, brands can maximize the returns from their marketing initiatives. This platform empowers organizations to demonstrate and elevate the impact of their content marketing strategies effectively across all departments. Ultimately, Nativo IQ™ serves as a content intelligence solution that reveals insights and ROI, fostering a cohesive and results-oriented marketing team. Additionally, brands can leverage these insights to refine their strategies continuously, ensuring sustained growth and engagement.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage
Buffer
DV Publisher Suite
Desktop.com
Eloqua
Facebook
Google Analytics
HubSpot Marketing Hub
LinkedIn
MINT
Mailchimp
Microsoft SharePoint
PubGalaxy
Salesforce
Salesforce Marketing Cloud Account Engagement
Sitecore
Upland Kapost
WordPress
X (Twitter)
Zendesk

Integrations

Adobe Marketo Engage
Buffer
DV Publisher Suite
Desktop.com
Eloqua
Facebook
Google Analytics
HubSpot Marketing Hub
LinkedIn
MINT
Mailchimp
Microsoft SharePoint
PubGalaxy
Salesforce
Salesforce Marketing Cloud Account Engagement
Sitecore
Upland Kapost
WordPress
X (Twitter)
Zendesk

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Curata

Founded

2007

Country

United States

Website

curata.com

Vendor Details

Company Name

Nativo

Country

United States

Website

www.nativo.com/nativo-iq

Product Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Product Features

Alternatives

Alternatives

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