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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Ipsos collaborates with top brands and creative agencies throughout the entire creative development process to create, assess, and refine effective campaigns that strengthen brand presence. Creative|Spark serves as a Creative Assessment tool that accelerates the creative journey by enabling advertisers and agencies to swiftly understand, assess, and enhance their creative work to drive brand growth. This innovative solution is now accessible in countries such as Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, the United Kingdom, and the United States, with plans to expand to additional markets soon. Creative|Spark evaluates the effectiveness of your creative content in capturing and maintaining Branded Attention, while also measuring its impact on both immediate and long-term brand outcomes through a distinctive blend of cognitive responses, lingering feelings, and real-time emotional reactions, all supported by metrics validated by sales data. Furthermore, actionable insights can be provided in as little as 24 hours, allowing for rapid decision-making. This expedient reporting ensures that brands can swiftly adapt their strategies based on the latest creative performance evaluations.

Description

Goahead is an innovative platform designed for creative validation that allows marketing teams to evaluate their designs and creative concepts with a specific, real audience prior to their public release. Users can upload their assets, whether it's a single piece or multiple variations, and define targeting parameters such as age, location, gender, and education level. The platform then connects the survey to appropriate participants and reveals which version resonates more with the audience, along with insights into the statistical significance of those preferences. By accommodating various formats like images, video, audio, and text, it provides the capability to test elements that are typically challenging to assess using traditional A/B testing methods, including offline advertisements, packaging designs, logos, product names, and concepts that are yet to be launched. Additionally, users can integrate brief qualitative questions to gain further insights into not only which option was favored, but also the reasons behind that choice. Primarily targeted at professionals in marketing and creative sectors, both in agencies and brands, Goahead serves as a tool to help justify or minimize risks associated with creative decisions prior to making costly or permanent commitments, such as executing a print run or launching a campaign. The platform offers a user-friendly, self-service experience, making it easily accessible for teams looking to validate their creative work efficiently.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

No details available.

Integrations

No details available.

Pricing Details

$5,900
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Ipsos

Founded

1975

Country

France

Website

www.ipsos.digital/creative-spark

Vendor Details

Company Name

goahead

Founded

2026

Country

United States

Website

www.goahead.io

Product Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Product Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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