Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Ipsos collaborates with top brands and creative agencies throughout the entire creative development process to create, assess, and refine effective campaigns that strengthen brand presence. Creative|Spark serves as a Creative Assessment tool that accelerates the creative journey by enabling advertisers and agencies to swiftly understand, assess, and enhance their creative work to drive brand growth. This innovative solution is now accessible in countries such as Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, the United Kingdom, and the United States, with plans to expand to additional markets soon. Creative|Spark evaluates the effectiveness of your creative content in capturing and maintaining Branded Attention, while also measuring its impact on both immediate and long-term brand outcomes through a distinctive blend of cognitive responses, lingering feelings, and real-time emotional reactions, all supported by metrics validated by sales data. Furthermore, actionable insights can be provided in as little as 24 hours, allowing for rapid decision-making. This expedient reporting ensures that brands can swiftly adapt their strategies based on the latest creative performance evaluations.
Description
Synetiq is a pioneering company specializing in emotional data and marketing intelligence, catering to over 80 high-profile advertisers and their agencies throughout Europe. By harnessing advanced biometric technology alongside the newest findings in neuroscience, Synetiq aims to foster business expansion, enhance brand identity, and boost consumer engagement. Gain insights into your audience and competitors, learn from both successes and failures, find inspiration, and reduce production costs effectively. Mitigate risks by safely testing concepts, obtaining authentic feedback, investing in your most promising campaigns, and discovering ways to enhance overall performance. Improve your operational efficiency, adjust creative content in real-time, maintain a competitive edge, and closely monitor market trends. Utilizing state-of-the-art biometric sensors to track brain activity, heart rates, skin responses, and eye movements, we can accurately identify and measure human emotions. Each year, we evaluate thousands of consumers along with numerous video advertisements through our rigorous and standardized approach. The invaluable data we gather not only serves as a reliable benchmark but also empowers our clients to make informed decisions. As a result, Synetiq positions itself as a vital partner in navigating the complexities of modern marketing.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
$5,900
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Ipsos
Founded
1975
Country
France
Website
www.ipsos.digital/creative-spark
Vendor Details
Company Name
Synetiq
Founded
2014
Country
Hungary
Website
www.synetiq.net
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management