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Description
Ipsos collaborates with top brands and creative agencies throughout the entire creative development process to create, assess, and refine effective campaigns that strengthen brand presence. Creative|Spark serves as a Creative Assessment tool that accelerates the creative journey by enabling advertisers and agencies to swiftly understand, assess, and enhance their creative work to drive brand growth. This innovative solution is now accessible in countries such as Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, the United Kingdom, and the United States, with plans to expand to additional markets soon. Creative|Spark evaluates the effectiveness of your creative content in capturing and maintaining Branded Attention, while also measuring its impact on both immediate and long-term brand outcomes through a distinctive blend of cognitive responses, lingering feelings, and real-time emotional reactions, all supported by metrics validated by sales data. Furthermore, actionable insights can be provided in as little as 24 hours, allowing for rapid decision-making. This expedient reporting ensures that brands can swiftly adapt their strategies based on the latest creative performance evaluations.
Description
Iridea is an innovative AI-driven content creation platform designed to transform a brand's website and campaign outline into fully functional creative assets. By directing it toward your website and campaign brief, it analyzes your brand's core elements, such as visual style, tone, and product visuals, and quickly produces on-brand creative materials suitable for platforms like Meta, Instagram, and other advertising venues. This tool aims to streamline the transition from conceptualization to launch, eliminating the need for generic templates, stock images, or lengthy agency timelines. Rather than beginning from a blank slate, Iridea leverages the existing brand identity as a foundation, ensuring that campaigns remain cohesive with the established look, feel, and messaging of the brand. It prioritizes rapid asset production for paid and social media channels, particularly when multiple refined assets are required to maintain brand consistency. Additionally, Iridea empowers founders, marketers, and creative teams to generate advertisement-ready content more efficiently, all while staying true to authentic brand materials and enhancing overall creative effectiveness. By utilizing Iridea, brands can significantly reduce the time it takes to launch successful campaigns that resonate with their audience.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
$5,900
Free Trial
Free Version
Pricing Details
$19 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Ipsos
Founded
1975
Country
France
Website
www.ipsos.digital/creative-spark
Vendor Details
Company Name
Iridea
Founded
2026
Country
United States
Website
iridea.ai/
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management