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features
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Description

Cost Center serves as a comprehensive business intelligence automation and analytics platform tailored for mobile game and app developers, allowing them to streamline, evaluate, enhance, and automate user acquisition (UA) and growth strategies at scale by consolidating performance metrics from various sources, such as advertisements, attribution, mediation, and analytics, into one user-friendly dashboard. This platform facilitates cross-channel UA insights to analyze and compare different campaigns effectively, incorporates bid automation to fine-tune spending in accordance with return on ad spend (ROAS) and key performance indicators (KPI), and enables mobile attribution tracking to monitor user journeys from the point of installation to revenue generation. In addition, it offers tools for managing creative ad assets, conducting game and subscription analytics, deriving insights from big data, and utilizing lifetime value (LTV) and ROAS prediction models to estimate profitability based on historical trends. By integrating with major advertising networks and measurement platforms, it eradicates the need for tedious manual data gathering and repetitive tasks, while also fostering real-time collaboration among user acquisition, product, and creative teams. Furthermore, the platform delivers actionable insights and alerts that assist in optimizing campaigns, enhancing player engagement, and refining game design, ultimately contributing to the overall success of mobile gaming ventures.

Description

The Newzoo Platform serves as a comprehensive solution for games market intelligence, centralizing a vast array of trustworthy data on games, insights from gamer research, market predictions, and store analytics into a singular workspace that supports strategic and operational decision-making throughout the industry. It offers a wide range of game performance metrics, including monthly active users (MAU), daily active users, total playtime, revenue figures, engagement levels, churn rates, and player overlap for thousands of titles across various PC and console markets, facilitating thorough analysis of competitive environments and player habits. Furthermore, it provides extensive gamer insights derived from large-scale global surveys and detailed title-level demographics, motivations, brand awareness, purchasing intentions, and funnel tracking, enabling businesses to gain a clearer understanding of their gaming audience. In addition, Newzoo supplies critical market sizing, forecasting, and trend analysis, encompassing revenue projections, player counts, and growth trajectories across more than 100 countries, alongside store-level intelligence aimed at enhancing game discoverability. This robust suite of tools empowers companies to make informed decisions and stay ahead in the rapidly evolving gaming landscape.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Cost Center

Founded

2020

Country

Australia

Website

www.costcenter.net

Vendor Details

Company Name

Newzoo

Founded

2007

Country

The Netherlands

Website

newzoo.com/platform

Product Features

Product Features

Alternatives

Alternatives

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