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Description
Convultra serves as a robust platform for server-side conversion tracking and attribution, tailored specifically for ecommerce retailers, lead-generation companies, SaaS providers, and agencies utilizing Google Ads. The system effectively captures website interactions via a first-party subdomain and transmits conversion information to Google Ads, which includes Enhanced Conversions as well as OpenAI Ads. By retaining Click IDs and eliminating duplicate entries, it ensures accurate data, and it meticulously logs delivery statuses. Additionally, its recovery report highlights conversions that are detected outside traditional browser pixels, while the comprehensive dashboard integrates key metrics such as revenue, advertising expenditures, blended return on ad spend, and AI-assisted referrals linked to revenue generation. To facilitate ease of use, the platform offers diverse setup options, including plugins for WordPress and WooCommerce, a template for Google Tag Manager, and a customizable JavaScript snippet. Furthermore, agencies have the capability to oversee their clients' accounts and distribute white-label reports, enhancing their service offerings. Convultra's extensive features position it as an invaluable asset for businesses aiming to optimize their advertising efforts and improve conversion rates.
Description
TrueROAS is a sophisticated ad tracking and attribution solution powered by AI, specifically designed for ecommerce businesses, enabling merchants to effectively pinpoint and allocate sales to the appropriate advertising channels such as Meta, Google, and TikTok, thereby revealing the true sources of their revenue and enhancing ad expenditure, even amidst the challenges of a cookie-less environment. This tool offers seamless integration with platforms like Shopify and WooCommerce, and also accommodates custom integrations, delivering real-time data and a consolidated dashboard that showcases key performance indicators, lifetime value analysis, creative insights, and return on investment, empowering advertisers to recognize successful campaigns, minimize unnecessary expenses, and base their decisions on precise attribution rather than speculation. By employing cutting-edge AI and machine learning techniques, it accurately connects conversions to individual advertisements, feeds enriched conversion information back to the platforms, and provides rapid insights that drive improved return on ad spend while decreasing the cost per acquisition, all while ensuring compliance with GDPR regulations and prioritizing user privacy. Furthermore, its user-friendly interface ensures that even those without extensive technical knowledge can leverage its capabilities to refine their advertising strategies effectively.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Google Ads
Yes
WooCommerce
Yes
ChatGPT Ads
Yes
Facebook Ads
No
Google Drive
No
Google Tag Manager
Yes
Instagram Ads
No
Klarna
No
Meta Ads
No
PayPal
No
Integrations
Google Ads
Yes
WooCommerce
Yes
ChatGPT Ads
No
Facebook Ads
Yes
Google Drive
Yes
Google Tag Manager
No
Instagram Ads
Yes
Klarna
Yes
Meta Ads
Yes
PayPal
Yes
Pricing Details
$49/month
The Starter plan is $49 per month for up to 1,000 conversions. A 14-day free trial is available.
Free Trial
Yes
Free Version
No
Pricing Details
Free
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Further Forward Innovation
Founded
2022
Country
United Kingdom
Website
convultra.com
Vendor Details
Company Name
TrueROAS
Founded
2020
Country
Sweden
Website
www.trueroas.com
Product Features
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No