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Description

Begin evaluating the strengths and weaknesses of your marketing communications effectiveness by benchmarking against your competitors. This crucial step lays the foundation for any effective marketing communication strategy. Our innovative AI-driven technology can provide you with a comprehensive brand overview in just 72 hours. This overview serves as an excellent starting point for your marketing communications approach or can be used in client meetings to demonstrate your expertise in data analysis. With the collaboration of marketing scholars and a wealth of over a century of combined experience, we have established essential metrics to accurately assess marketing effectiveness. By monitoring your brand's performance over time, you enhance the clarity of your marketing ROI, which serves as a roadmap for making more informed strategic choices by revealing when your brand is thriving, identifying what contributes to its success, and pinpointing areas for improvement. You can compare your brand's performance against as many as four competitors, providing a broader perspective on your market position. This comprehensive analysis will empower you to make strategic adjustments that can significantly elevate your marketing efforts.

Description

Midesk, an innovative market intelligence tool, helps you streamline your media workflows, organize market information, and collaborate on research projects. Midesk makes it simple to share and manage your market and media knowledge from one place.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Microsoft Power BI Yes 
Slack No 

Integrations

Microsoft Power BI No 
Slack Yes 

Pricing Details

$79 per user per month
Free Trial Yes 
Free Version No 

Pricing Details

€ 149 / month
Price per baseline
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux Yes 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

My Telescope

Founded

2018

Country

Sweden

Website

www.mytelescope.io

Vendor Details

Company Name

Midesk

Founded

2019

Country

Germany

Website

midesk.co

Product Features

Competitive Intelligence

Alerts/Notifications No 
Benchmarking Yes 
Competing Product Analysis Yes 
Keyword Tracking No 
Social Media Monitoring No 
Trend Analysis Yes 
Website Monitoring No 

Market Research

Benchmarking Yes 
Compensation Management No 
Data Management Yes 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis Yes 
Survey Management No 

Product Features

Business Intelligence

Ad Hoc Reports Yes 
Benchmarking Yes 
Budgeting & Forecasting Yes 
Dashboard Yes 
Data Analysis Yes 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics No 
Profitability Analysis Yes 
Strategic Planning Yes 
Trend / Problem Indicators No 
Visual Analytics Yes 

Competitive Intelligence

Alerts/Notifications Yes 
Benchmarking Yes 
Competing Product Analysis Yes 
Keyword Tracking No 
Social Media Monitoring Yes 
Trend Analysis Yes 
Website Monitoring No 

Market Research

Benchmarking Yes 
Compensation Management No 
Data Management Yes 
Email / Online Yes 
Face-to-Face No 
Panel Management Yes 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis Yes 
Survey Management No 

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

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