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Average Ratings 0 Ratings

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features
design
support

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Description

Commspoint Influence serves as a media planning tool that aids brands and their agencies in pinpointing the ideal mix of communication channels for their products by examining the interplay of various media types in conveying messages. The platform is designed for ease of use, allowing new users to become proficient within just a few hours of training. Fully customizable, it adapts to reflect the unique planning strategies of agencies or brands across different markets or regions. By converting survey data into practical reach and effectiveness curves, Commspoint Influence forecasts outcomes based on budget distributions. Furthermore, it streamlines the process of data export and the creation of presentations, making it simple to share insights with colleagues and stakeholders. This comprehensive solution not only enhances media planning efficiency but also empowers teams to make informed decisions based on data-driven insights.

Description

Link various data sources to uncover and seize fresh opportunities that propel business growth. Develop your enterprise around the revolutionary measure of media performance in a multi-platform landscape. Gain insights into the effectiveness of your media and marketing strategies, allowing you to enhance ROI and make informed decisions with assurance. Effective cross-platform measurement is crucial for navigating the intricacies of today’s media landscape, ensuring that business decisions are based on solid data. We assist prominent media entities, brands, and advertisers in making the necessary connections to expand their operations. Harness an impactful suite of audience, contextual, and cookie-free predictive targeting solutions to effectively engage with cross-platform audiences. We enable programmatic advertisers to tap into valuable target audiences through the DMP or DSP of their preference for campaigns spanning digital, mobile, CTV, DOOH, and podcasts. By leveraging these innovative strategies, businesses can not only adapt to the changing media environment but also thrive in it.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acxiom InfoBase No 
Acxiom Real Identity No 
Campaign Manager+ No 
Celtra No 
Commanders Act No 
Faraday No 
Flowplayer No 
GaleForceMedia No 
Indigitall No 
Innovid No 
MSIGHTS No 
Presspage No 
Sizmek Ad Suite No 
Spotai No 
TargetVideo No 
TrustCommander No 
VWO Insights No 
YOOtraffic No 

Integrations

Acxiom InfoBase Yes 
Acxiom Real Identity Yes 
Campaign Manager+ Yes 
Celtra Yes 
Commanders Act Yes 
Faraday Yes 
Flowplayer Yes 
GaleForceMedia Yes 
Indigitall Yes 
Innovid Yes 
MSIGHTS Yes 
Presspage Yes 
Sizmek Ad Suite Yes 
Spotai Yes 
TargetVideo Yes 
TrustCommander Yes 
VWO Insights Yes 
YOOtraffic Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/commspoint-influence/

Vendor Details

Company Name

comScore

Country

United States

Website

www.comscore.com

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution No 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking No 
Social Media Metrics Yes 
Website Analytics Yes 

Alternatives

Alternatives